LOOK: Largest Nike concept store in Southeast Asia opens in PH

Published May 24, 2022, 10:47 AM

by Jerico Villamonte

Nike Fort is made possible by Ayala Malls

From right to left- Paolo Tuason (Director Green Tee Inc); Miguel Celdran (Managing Director Green Tee Inc); Christopher Maglanoc (President Ayala Malls); Marc Buencamino (Director of Leasing & Operations, FBDC_BGC); Vangie Pineda (partner)

More and more brands are not only elevating their products but they are also investing on how their consumers perceive their brand as a whole. This is why a lot of brands are now expanding their stores not only to make more products available but provide an elevated Nike experience.

The newest and biggest Nike concept store not only in the Philippines but the whole Southeast Asia is in Bonifacio Global City. Boasting 14,000 sq. ft. in total, fans can find the most comprehensive range of products from lifestyle clothing to running, basketball, yoga, tennis, golf, and more.

“It’s not just your typical sports store. They have invested in the total fitness experience. They help bring the community closer through sports and promote health and wellness. We look forward to more projects with Nike,” Christopher adds.

“Nike has been a long-term partner of Ayala Malls. We’re thrilled to have Nike in our facility and have the largest store in Southeast Asia,” shares Ayala Malls President Christopher Maglanoc.

Aside from the wide array of products available in-store, Nike Fort also brings in service-oriented features for this branch. During the launch event, three major services were talked about. One is the Sports Hub which is a concierge service that assists shoppers with activations happening around the city and other styling services. Second is the City Replay Zone, which is a customization service for consumers, and third is the Experience Studio where consumers can participate in expert sessions focused on health and wellness.

Nike Fort is now open to the public and located at B3 Bonifacio High Street, Bonifacio Global City, Taguig.