Disney’s main mouse dons the barong and arrives on Philippine shores
You read it right and by now have probably seen the photos. Funko has released a new line of Pops of the Disney icon, Mickey Mouse. The Department of Tourism (DOT) collaborates with the collectible brand and the multinational media company to produce the locally designed figure.
The new Mickey Funkos feature the beloved character in barong Tagalog, an embroidered long-sleeve formal shirt and the national attire of the Philippines for men. The box contains a postcard from the country’s major tourism hotspots, including Baguio, Boracay, Cebu, Manila, and Siargao Island.
Tourism Secretary Berna Romulo-Puyat met with Eric Bautista, CEO of Ban Kee Trading, Inc., the authorized Philippine distributor for Funko, and with Funko Funatic Philippines founder Nikko Lim, to formally forge the partnership.
“We believe that having a global icon like Mickey Mouse will help promote the Philippines, and its tourist destinations, to the world,” says Berna. “This collectible will not only be enjoyed by children but also adults who want to reminisce about all the good times they had with their favorite Disney character.”
The DOT head also mentions how the collection would contribute to the recovery of the pandemic-hit tourism industry.
In 2018, to commemorate the worldwide 90th anniversary of Mickey Mouse, the mascot traveled around the Philippines wearing a barong.
‘This collectible will not only be enjoyed by children but also adults who want to reminisce about all the good times they had with their favorite Disney character.’
The toy is part of the “Mickey Go Philippines campaign,” which involves the release of digital content featuring local travel destinations as well as Mickey-inspired iterations of Filipino fares like the arroz caldo, halo-halo, and Vigan empanada. This collaborative project between DOT and The Walt Disney Company Southeast Asia was established November last year.
Mickey Mouse Funko Pops clad in the Philippine national attire barong Tagalog are available
in two versions, Sepia and regular (white).