Pilmico’s meat brand further expands market presence

Published May 20, 2022, 5:04 PM

by Bernie Cahiles-Magkilat

Pilmico Food Corp. (Pilmico), the Aboitiz Group’s the Aboitiz Group’s food and agribusiness, targets its meat products to be present in over 300 supermarket concessionaires by end this year.

In a statement, Pilmico said it’s the Good Meat brand will reach over 300 supermarket concessionaires and open more brick and mortar stores in 2022 in line with its goal to become closer to consumers.

Currently, The Good Meat supplies a wide variety of fresh cuts, marinated pork, and ready-to-cook products in over 250 supermarkets. The Good Meat is the retail brand of Pilmico.

“The Good Meat is slated to set foot in more supermarkets this 2022,”

said Hendel P. Cabral, Vice President of Farm Sales and Meat Operations of Pilmico.

Last March, its ready-to-cook products were made available in Landmark supermarket, while The Good Meat opened a new brick-and-mortar branch in Libis, Quezon City, in addition to its San Juan store.

Along with The Good Meat’s supermarket expansion, Pilmico assures its customers they deliver quality meat products processed in their triple A-accredited meat cutting facility, Tarlac Meatmasters. The facility implements heightened food safety protocols and biosecurity measures that ensures The Good Meat provides safe and premium quality meats.

“As The Good Meat aspires to be the leading pork supplier in the Philippines, we’vebeen putting our efforts into bringing our products closer to our consumers. We make sure to follow only the highest food safety standards in our technologically advanced facilities so that more Filipinos can enjoy quality meats,” said Cabral.

Aside from supermarkets, The Good Meat is also available in various e-commerce platforms. They offer convenient payment methods and next-day delivery options suited to fit the needs of every customer.

Established in 2018, The Good Meat aims to bring Pilmico’s farms closer to customers with a brick-and-mortar store located in Parañaque City. It has since expanded through its very own online retail platform, paving the way for consumers at home to have quality fresh meat cuts, ready-to-cook meats, and eggs delivered straight to their doorsteps.

Pilmico and Gold Coin Management Holdings are the integrated agribusiness and food companies of Aboitiz Equity Ventures, Inc. (AEV). Gold Coin is now fully-managed and owned by Pilmico International.

Pilmico comprises four divisions: Flour, Feeds, Farms, and Trading; enabling growth to its partners through its consistent quality products and unparalleled supporting services. Meanwhile, Gold Coin is a pioneer in animal nutrition and the manufacturing of scientifically-balanced animal feed in Asia