Franchising to drive BEXCS Logistic’s expansion binge

Published May 4, 2022, 5:55 AM

by Edgard Hilario

Photo shows Philippine Chamber of Commerce and Industry (PCCI) President George Barcelon (right); PCCI Honorary Chair Ma. Alegria “Bing” Sibal Limjoco ((2nd from right)), who’s also the Vice Chair of Philippine Franchise Association and CEO of Francorp Philippines; BEXCS President Marjorey Medina-Rubio (2nd from left); and BEXCS Vice President Rodel Rubio (left), leading the company’s grand launch at The Newport Performing Arts, Resorts World Manila in Pasay City.

BEXCS Logistic Solutions Inc. is grabbing both horns of a bullish and robust logistics growth in the country.

The end-to-end logistics service provider is seeking to establish 360 branches around the country this year through its groundbreaking franchising scheme under the stewardship of Francorp Philippines, baring its serious intention with the launch of its franchising program.

BEXCS is confident that its model will lead to more growth opportunities for the company and its partners, with the logistics industry poised to grow 8 percent in 2022 and a CAGR of 7.2 percent over the next five years driven by e-commerce.

BEXCS Logistic president Marjorey Medina Rubio said its expansion program will also greatly benefit its clients as it would lead to reduced prices for its services.

“If we have more reach in different provinces, if we have more hubs, then, we would be able to provide more competitive rates for our clients. ”

With its franchising program in full swing, Rubio said BEXCS expects to add another 240 to 300 branches to its nationwide network in 2023.

BEXCS Logistic Solutions, Inc., which started as Bulacan Express Courier Services in 2019 has been launched on Friday (April 29) with the theme “Towards the Golden Age of Logistics” highlighting BEXCS Franchise and BEXCS Worldwide Ecommerce at The New Performing Arts at Resorts world Manila in Pasay City.

BEXCS currently has 10 branches in Luzon, offering express delivery; international shipping (import or export); land, air, and sea cargo; and warehouse and inventory management mostly to small and medium enterprises. Its outlets also serve as a remittance and payment centers.

The BEXCS executive said the franchising model they developed with the help of Francorp Philippines is suited for both new entrepreneurs and those experienced in the logistics business. Francorp Philippines is the country’s premier and leading franchise consulting firm which has developed over 600 local and global franchise brands.

“We would like to offer it to anyone who would like to venture into logistics because we know logistics is one of the most resilient businesses today,” she said.

To support its expansion plan, BEXCS is also launching its own mobile app. It is now also working with Japan’s Denba in developing a cold storage product for motorcycles to help preserve the food and prevent spoilage while in transit.

“Hopefully, we will be able to test the product or the machine in the next couple of weeks or in the next couple of months,” she said.

BEXCS has proven to be a good business partner as six of its existing 10 branches are through joint ventures.

“The (logistics) industry is so big and is so high, and we are banking on that opportunity for our growth, especially in this new normal,” she said at the launch of the company’s franchising program.

Rubio noted that the company is different from other third-party logistics as it can customize its services to the need of the customers.

The BEXCS Logistic’s grand launch was supported by Resorts World Manila, the Philippine Chamber of Commerce and Industry, Francorp The Franchising Leader, Quad Creative Advertising and Printing Inc., the Philippine Marketing Association, SDX Surge Express, BNI, The Gourmet Corner, Hana Shampoo, Champion, Postlab Design Studio, Pasia Procurement and Supply Institut of Asia, Nekoin, Creative Puzzle by Miguel Javeloza, Fortress Tech and Creative Solutions, BilCo Balikbayan International Logistics Co. Ltd., Acceptar Group, Impero, A Creative, Surge Mobile Access, Asia Leaders Rising Tigers The Nation Builders in Asia, SDX Surge Express, Globe Business, The Mercato Centrale Group, and its media launch organized by the event’s official PR/Media partner Media Blitz Group.

Philippine Chamber of Commerce and Industry (PCCI) Honorary Chair and Philippine Franchise Association (PFA) Vice Chair Ma. Alegria “Bing” Sibal-Limjoco, who’s also the CEO of Francorp Philippines, said franchising of logistics business is timely in the new normal amid the accelerated digital transformation and being in the “golden age of logistics.