Korean rapper Psy released his new album “Psy 9th” on April 29 fronted by “That That (prod. & feat. Suga of BTS),” which garnered more than 30 million views on YouTube in one day and topped iTunes upon release.
According to Psy, the “That That” music video, which features Suga, got 30.7 million views in one day.
On YouTube’s screen counter, the “That That” music video registered 28.4 million views in the first 24 hours of release with 4.1 million likes and more than 265,000 comments. It got 40.48 million views as of writing.
In addition, “That That (prod. & feat. Suga of BTS” topped iTunes Top Songs chart in 73 countries and regions including the US, Canada and Japan. The album, meanwhile, topped iTunes in Indonesia, Singapore, and Taiwan upon release.
On Spotify, the song debuted at No. 22 on the Top 200 chart with 2.38 million streams.
During a press conference for the album on April 29, Psy revealed how he and Suga got to work together for “That That.”
“It was around last fall, when Suga was having his own busy days with BTS but also extending on his own project outside the group as producer Min Yoon-gi. While successfully leading a career as a composer, he approached me with a song that he said was perfect for me, and suggested that he wanted to produce it for me,” said Psy, according to the Korea Herald.
He added, “Back then, I was concerned about the fact that I should stop making only EDM-based dance songs, but I couldn’t do something slow. What kind of dance song was the question, and I had in mind the Latin-vibe, which was exactly what Suga had brought me.”
Psy praised Suga, saying, “I saw how passionate Suga was in working and thought, ‘I also used to make music like that.’ Without any hesitation and just enjoying it all. But with the passing of time, I’ve come to consider too many elements and became caught up in following too many rules.”
He said, “My experience with Suga allowed me to rid myself of all the weight on me over the long time. Many tracks on the album came out naturally following the project with Suga. Because I’m not a professional composer, I don’t have a frequent source of inspiration and often find it hard to write songs if I don’t get the right push.”
Psy's "Gangnam Style," meanwhile, has amassed 4.4 billion views on YouTube.