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Manila Bulletin devider Lifestyle devider DepEd partners with SM Supermalls to promote anti-Covid 19 reminders amid back to school efforts

DepEd partners with SM Supermalls to promote anti-Covid 19 reminders amid back to school efforts

Published Apr 7, 2022 02:31 pm

DepEd, along with sole local partner SM Supermalls and the United States Agency for International Development (USAID), recently concluded the BIDA Kid Program—a campaign tasked to relay anti-COVID-19 safety reminders following the expansion of face to face classes. Held at the SM Mall of Asia Music Hall and attended by guests such as DepEd Secretary Leonor M. Briones, DOH Secretary Dr. Francisco Duque III, DepEd Undersecretary Wilfredo Cabral, DepEd Assistant Secretary Malcolm Garma, DepEd Undersecretary Annalyn Sevilla, DepEd Director Roger Masapol, and USAID Mission Director Ryan Washburn, the BIDA Kid Program was launched in support of the Department of Health’s efforts to reopen schools safely this incoming school year.

In photo from L-R, DepEd Undersecretary Wilfredo Cabral, DepEd Undersecretary Annalyn Sevilla, DOH Secretary Dr. Francisco Duque III, DepEd Secretary Leonor M. Briones, USAID Mission Director Ryan Washburn, SM Supermalls Senior Vice President for Operations Bien Mateo, and DepEd Assistant Secretary Malcolm Garma.

"As the government pushes forth with getting all students safely into the classroom, it has been our top priority to help provide the necessary protection they need against Covid-19. Our pediatric vaccination sites will remain open to cater to the vaccination needs of our children ages five to 11, and 12 to 17. We assure you that we remain committed to providing a safe, convenient, and fun vaccination experience for the kids and their family members and friends," said SM Supermalls SVP for Operations Bien Mateo.

DOH Secretary Dr. Francisco Duque III and SM Supermalls Senior Vice President for Operations Bien Mateo led the partnership of their institutions with DepEd’s BIDA Kid campaign.

With over 9.4 million jabs and 1.2 million pedia jabs administered since April 2021, SM Supermalls continues to serve as the government’s largest private-sector partner in its vaccination efforts. In line with their commitment to serving the Filipino people, SM has extended promotional assistance to the DOH and DepEd by reflecting the BIDA Kid safety reminders on their social media pages with a combined following of over 31 million individuals, as well as the LED screens found in their malls.

DepEd, DOH, and SM Supermalls representatives strike a pose with BIDA kids from the Pasay City East High School.

As children begin to return to their classrooms, Mateo ensures that SM Supermalls “will continue to work together with the government to reboot the system and get back on track. It could take time, but we believe that our collaboration and concerted efforts will lead us to a safer, better normal for everyone.”

For more information and up-to-date news on vaccination schedules at the SM Malls in your LGU, follow @smsupermalls on all social media platforms.

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covid-19 SM Supermalls
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