Shakey's opens first Singaporean branch

Published March 13, 2022, 7:00 PM

by James A. Loyola

Shakey’s Pizza Asia Ventures, Inc. has opened its first outlet in Singapore at the Lucky Plaza Mall along Orchard Road, catering to both locals and the Filipino community.

In a disclosure to the Philippine Stock Exchange, Shakey’s Pizza said the store was franchised to Brenrich Pte. Ltd, a local food court operator in Singapore with vast experience in the industry. The Company signed a 7-year franchise agreement with Brenrich in 2021.

Shakey’s Pizza logo

“We are excited to finally be serving Shakey’s Pizza’s all-time family favorites here in Singapore. Guests have been in high anticipation since we announced the coming of Shakey’s,” Brenrich Director Wong Bang Ming said.

Shakey’s Pizza President Vicente Gregorio said “This new store opening marks a major milestone for Shakey’s. This is the Company’s first store in Singapore – a new frontier PIZZA. As we continue to scale up our store network, we hope that this will serve as a springboard for international growth.”

To date, the firm has five international stores, four of which are in the United Arab Emirates (UAE).

In 2021, the Company relaunched its store network expansion program, opening more than 30 stores nationwide and an international store in the UAE.

New stores built came in innovative store formats – ghost kitchens, smaller store models geared towards off-premise, multi-branded stores, and even drive-thru concepts.

Gregorio said these strategies exemplify the Company’s intent to pursue continuous growth in its footprint amidst the pandemic.

“The operating environment for the past two years has been tough. We had to make strategic pivots to turn the business around, but all the while, we kept our eyes on the prize – sustainable long-term growth,” he said.

 
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