Clothing brand Penshoppe has announced that Korean star Song Kang, star of the dramas “Forecasting Love and Weather,” “Nevertheless,” “Navillera” and “Sweet Home,” is its new endorser.
Song Kang joins Penshoppe’s roster of international ambassadors, which includes BLACKPINK’s Lisa, Astro’s Cha Eun-woo, actor Nam Joo-Hyuk, former 2NE1 member Sandara Park, and top models Gigi Hadid and Kendall Jenner.
His first Penshoppe campaign is the Retro Pop collection, a line of retro-themed classic pieces perfect for the everyday summer living lifestyle.
“Song Kang’s charismatic energy complements Penshoppe‘s personality as a brand. Song Kang is a great addition to Team Penshoppe, and we are excited for fans to see more of him through our campaigns in the coming days,” said Penshoppe Group’s Vice President for Brand Management Jeff Bascon.
According to Song Kang, working with Penshoppe has been “a unique and enjoyable experience.”
“I was able to try on various styles that I like and introduce them to my Filipino fans. I hope that this will be an opportunity for many people to find joy in fashion while trying new styles with me and Penshoppe,” the actor said.
Song Kang said Penshoppe’s styles suit him.
“My personal style is quite casual. Rather than dressing up, I prefer a more comfortable and trendy style. I’ve always been quite interested in fashion, so I try to be attentive to new trends, which I think Penshoppe ,” he explained.
Song Kang said he is excited to experience Filipino culture through Penshoppe’s collection of styles.
“I’m looking forward to experiencing the culture and style from Korean fashion brands. There is also the excitement of being able to try on similar yet new styles,” he added.
The star hopes to come to the Philippines, saying, “I’m so grateful for all the love and support that my work has received all the way from the Philippines. Your supportive messages mean so much to me. Please look forward to my future work, including my new role as Penshoppe’s endorser! I hope everyone stays healthy and happy this year.”
You can find the Penshoppe Retro Pop collection on penshoppe.com, Shopee, Lazada, Zalora, and in-stores nationwide.