Plentina, one of the leading fintech start-ups in the Philippines focused on Buy Now Pay Later space, recently appointed Alex Aronson, a veteran of the ecommerce and retail technology industry, to be its next General Manager of the Philippines. Aronson will be replacing Alex Capulong, who served as General Manager since the company’s inception last 2020, helped build a culture of customer centricity, and has nimbly grown the Philippine team in Plentina’s first year.

Plentina looks forward to Aronson driving strategic progress in the coming months as he takes the helm of the Philippine team. Alex Aronson will come at a pivotal point in Plentina’s rapid growth trajectory, as it recently surpassed 300,000 downloads in the Google Play Store and is gearing up for a launch in the Apple App Store in the next few months. The company has also partnered with the top household brands in retail and e-commerce as it aims to accelerate its merchant partnerships in helping the country adapt to the new normal during this pandemic.

A graduate of University of California, Berkeley, Alex began his career in performance advertising and then soon acquired key positions in leasing and e-commerce. Aronson brings to Plentina his leadership experience in the digital space, having served as Chief Revenue Officer for e-commerce logistics service Payo and restaurant discovery and reservations app Booky.

“Alex Capulong was instrumental in the launch and rapid growth of Plentina, leading the team in building a solid foundation,” said Plentina Co-Founder and Chief Business Officer Earl Valencia. “As we enter 2022, we are all excited to welcome Alex Aronson as the new country head, as he brings to the table his diverse and valuable experience in scaling businesses, in line with our aim to make Plentina a trusted financial partner for all Filipinos who crave for a better digital experience.”

“I’m excited to join the Plentina team in this exciting phase of growth,” said Aronson. “Ever since reverse migrating to the Philippines 8 years ago, it’s been a personal vocation to build something that would shift outcomes in the emerging market. I’m looking forward to continuing on that dream in alignment with Plentina’s mission to provide access to financial services to the underbanked Filipino population.”

Plentina is one of the leading fintech companies in the country. Plentina currently offers store credit for essential purchases such as groceries, medicine, food, and office supplies. The company aims to provide financial access to the majority of Filipinos who do not have access to fair credit options. Last April, they announced their multi-million dollar seed funding round led by top Silicon Valley and local investors as one of the largest seed rounds for any Filipino-led start-up focused on the Philippines and the region.