AllHome opens 2 more branches

Published January 13, 2022, 3:43 PM

by James A. Loyola

AllHome, the country’s pioneering one-stop full line home center, has opened in two more locations to bolster its presence in Metro Manila.

In a disclosure to the Philippine Stock Exchange, the firm said the new branch is located at the Worldwide Corporate Center (WCC) along Shaw Blvd in Mandaluyong, the Villar group’s bustling office and commercial complex.

AllHome opens new branches

“We are excited to continue pursuing our strategy of store expansion for AllHome, especially in Metro Manila,” said AllHome Chairman Manuel B. Villar, Jr.

He noted that, “We continue to anticipate the country’s return to normal, and all economic signs point to the brisk recovery of the retail industry.”

AllDay Chairman Manuel B. Villar, Jr.

“We believe that Mandaluyong City, especially our current location along Shaw is a prime location. This location is a prime example of a market ready for ‘revenge shopping’ and they are the people who stand to gain from our full-line home center offering, range of products, services and exceptional shopping experience,” Villar said.

AllHome’s foot traffic has seen improvement over 2020 traffic levels, with November 2021 foot traffic registering a 22 percent improvement over October, indicative of customers’ comfort level with in-store shopping and reflective of the continued opening up of the economy.

The firm’s results for the first nine months of 2021 have already surged past pre-pandemic levels in 2019, growing by double digits. Sales posted a 24 percent growth, EBITDA a 27 percent growth, and net income after tax rose 30 percent.

Additionally, AllHome’s merchandise mix continues to see improvement, with the share of soft categories continuing to increase. The first 9 months of 2021 registered 61 percent sales mix for the soft category.

AllDay Vice Chairman Camille Villar

“Our latest AllHome store in our Worldwide Corporate Center is part of our initiative to close 2021 on a strong note—one that expands AllHome presence in Metro Manila and takes advantage of the re-opening economy and the increasing comfort level of shoppers to re-experience in-store shopping,” said AllHome Vice Chairman Camille Villar.

She added that, “Mandaluyong shoppers will learn firsthand about our commitment to providing premium and affordably priced choices as well as unique value-added services when it comes to building and furnishing homes—in-store or online.”

AllHome hardware section

Meanwhile, in addition to growing its network through a patented and elevated full-line home center experience, AllHome continues to explore different concepts that complement its comprehensive homemaking and homebuilding offering.

AllHome’s 57th store in Evia Lifestyle Center is positioned as a niche specialty store for Hardware products, catering to specific home needs.

Homeowners who are looking for quick, easy and specific home solutions is a largely under-served market, especially in communities where AllHome is located.

With the opening of this newest branch, AllHome expects to further bolster its brand promise of a complete and comprehensive home retail experience.