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Manila Bulletin devider Technews devider realme sets its sights high, aims for a global high-end market

realme sets its sights high, aims for a global high-end market

Published Jan 5, 2022 08:02 pm

realme has recently unveiled the GT 2 in China. It is the company's newest premium flagship series, which they are putting on a pedestal to highlight their own innovations.

realme Founder and CEO Sky Li announces the company’s high-end push plan and predicts it can be as hard as “starting a new business” all over again.

Co-designed by former MUJI collaborator Naoto Fukasawa, realme says the GT 2 Series features the "world’s first bio-based eco-friendly polymer smartphone design," giving it a fancy title called The Paper Tech Master Design. realme adds this design "offers customers a more sustainable alternative while not compromising overall aesthetic and durability."

It features a 2K screen, which realme calls the Super Reality Display, will come with Qualcomm's latest chipset, and improved AI. What's more interesting among what was mentioned, is the 150-degree camera lens and a 360-degree NFC. Sounds like something we would be very excited to review.

To be honest, for realme, which has only been established for three years, it is no less challenging to do a premium business than to start a new one,” shares realme’s Founder and CEO Sky Li at the virtual launch event, “Going premium is not just about shouting slogans or assigning sales tasks. We have encountered and will continue to encounter unprecedented challenges in terms of user insights, tech innovation and brand building. But we are still quite confident as we are fully prepared,” adds Li.

realme GT 2

realme has cracked the world’s top 6 smartphone brands in just three years, the fastest in the industry. It has made a strong mark in global markets with a TOP 5 spot in 21 markets as well as a rising momentum in 5G smartphone dominance. It was the fastest growing 5G Android smartphone brand globally in Q3 2021 with a yearly growth rate of 831%.

Given its strong momentum, realme has decided to further meet its customers’ needs and pull out all the stops to advance into the high-end segment. It commits to investing more than 70% of the company’s R&D resources to focus on advanced technologies research, expanding cooperation with trending designers and institutions to elevate product design, as well as having a deeper global market penetration with China and Europe as dual engines.

There’s no word yet on the local availability of these new product innovations to the Philippines.

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