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Manila Bulletin devider Lifestyle devider ICYDK: Korean supergroup SuperM hosted virtual concert and fan meet across Asia

ICYDK: Korean supergroup SuperM hosted virtual concert and fan meet across Asia

Published Aug 24, 2021 01:43 pm

The 'Avengers of K-Pop' brought joy to their Filipino fans online

With their self-titled EP topping the Billboard 200 chart in 2019, SuperM has definitely taken the world by a storm. Consisting of seven members from four SM Entertainment boy groups—Taemin from Shinee, Baekhyun and Kai from Exo, Taeyong and Mark from NCT 127, and Ten and Lucas from WayV—the South Korean boyband is known as the "Avengers of K-Pop" thanks to their individual musical successes in the past that makes their act a "supergroup."

South Korean supergroup SuperM

To bring joy to their legion of fans across Asia, SuperM held a virtual concert and fan meet last Aug. 7, 2021, together with Prudential Corporation Asia. Dubbed “PrudentialxSuperM We DO Virtual Concert & Fan Meet,” it was a weekend dedicated to the winners of Prudential’s “We DO” campaign and Dance Challenges, as well as users of Pulse by Prudential, the company's all-in-one health and wellness app, across the region.

K-pop fans from Prudential’s 11 markets in Asia tuned in to the virtual concert and fan meet from the comfort of their homes. SuperM lit up the stage and united fans across the region by performing their campaign song “We DO” in their signature dynamic moves. Released in April this year, the “We DO” song showcases efforts by Prudential and SuperM to promote health and wellness, and inspire optimism and positive actions.

"We are excited to host our exclusive, first-ever virtual concert and fan meet with the widely-popular K-pop group SuperM for our employees, agents, customers, and K-pop fans across Asia," Allan Tumbaga, SVP and chief customer marketing officer of Pru Life UK said. "Through this platform, we want to connect people through music and dance and inspire them to take charge of their wellbeing in a fun manner so they can continue to live well in these extraordinary times."

The fan meet activity was followed by SuperM’s performance of the fan-favourite songs, including 100, One (Monster & Infinity), Wish You Were Here, and With You. An enormous LED screen on the back of the stage displayed a multitude of fans tuning in live and interacting with their favorite idols.

Truly, it was a magical event for Filipino fans of SuperM.

Related Tags

SuperM Kpop Arts and Culture
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