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Manila Bulletin devider Entertainment devider Celebrities devider BLACKPINK, aespa, Red Velvet, Brave Girls lead K-pop girl group brand rankings in August

BLACKPINK, aespa, Red Velvet, Brave Girls lead K-pop girl group brand rankings in August

Published Aug 15, 2021 11:49 am
(Clockwise from top left) BLACKPINK, aespa, Red Velvet, Brave Girls and TWICE (Twitter) 

BLACKPINK, aespa, Red Velvet, Brave Girls and TWICE topped the K-pop girl group brand reputation rankings for the month of August.

The Korea Corporate Research Institute analyzed 35.59 million pieces of big data from July 15 to Aug. 15, a decrease of 23.93 percent from 46.78 million in July.

The brand reputation index is created through brand big data analysis based on consumer participation, media exposure, communication and community indices. Brand monitor analysis of 100 brand reputation editors were also included.

BLACKPINK rose to first from third place last month with a brand reputation index of 3.24 million, down by 8.81 percent from 3.55 million in July.

Aespa fell to second from first place with a brand reputation score of 2.7 million, a decrease of 44.74 percent from 4.9 million last month.

Red Velvet climbed to third from sixth place, garnering a brand reputation index of 2.49 million, up by 11.99 percent from 2.22 million last month.

Brave Girls slid to fourth from second place, recording a brand reputation score of 2.46 million, down by 48.88 percent from 4.83 million in July.

TWICE fell to fifth from fourth place with a score of 2.39 million, a decrease of 31.16 percent from 3.47 million last month.

The top 30 K-pop girl groups based on the brand reputation index for August 2021 are:

1. BLACKPINK - 3,243,108

2. aespa - 2,708,017

3. Red Velvet - 2,493,441

4. Brave Girls - 2,469,561

5. TWICE - 2,390,625

6. Girls' Generation - 2,346,616

7. Oh My Girl - 2,070,165

8. Mamamoo - 1.710.660

9. Lovelyz - 1,143,371

10. Loona - 1,094,247

11. Laboum - 1,069,366

12. Dreamcatcher - 1,021,421

13. ITZY - 979,602

14. April - 946,813

15. Apink - 906,923

16. Girl's Day - 894,936

17.StayC - 768,968

18. Momoland - 716, 305

19. (G)I-DLE - 580,771

20. fromis - 548,738

21. CLC - 466,430

22. woolah - 456.328

23. EXID - 401,685

24. Weeekly - 391,100

25. Weki Meki - 358,794

26. cignature - 356,548

27. WJSN - 335,872

28. f(x) - 255,276

29. Camila - 228,781

30. DIA - 217,153

Related Tags

aESPA (Clockwise from top left) BLACKPINK Brave Girls and TWICE (Twitter) Red Velvet
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