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Manila Bulletin devider Lifestyle devider Emirates latest ad features a woman standing at the top of Burj Khalifa

Emirates latest ad features a woman standing at the top of Burj Khalifa

Published Aug 13, 2021 03:46 pm

Literally taking its campaign to newer heights

*Trigger warning: acrophobia*

Airline company Emirates takes its campaign to newer heights with its latest ad featuring skydiving professional Nicole Smith-Ludvik standing at the top of Burj Khalifa, a.k.a the tallest building in the world.

Photo from Emirates

Released earlier this month, the campaign presents Nicole dressed in full cabin crew uniform holding message boards, an homage to 2003 rom-com classic "Love Actually," 828 meters above the ground. She is, in a sense, on top of the world. Although many cabin crew expressed that they are up for the job during the casting call. the airline has decide to give the role to a professional for safety purposes

"We always look to challenge the norm and push boundaries at Emirates. We do it every day through our innovative services, our best in class product and of course through our advertising," said Tim Clark, president of Emirates Airline. "The calm and confidence of the cabin crew you see in the ad is an embodiment of our frontline team, serving travelers and ensuring their safety. We’re proud to be among a privileged few who have been allowed to film at the top of the Burj Khalifa by Emaar; and even prouder that we get to showcase our beautiful city, Dubai."

Photos from Emirates

As seen on its behind-the-scenes video, there is no movie magic, stunt double, and green screens used in the making of the commercial. That's why strict planning and safety protocols were observed to ensure production went smoothly. Nicole now stands in the ranks with actor Tom Cruise and Crown Prince of Dubai, H.H. Sheikh Hamdam bin Mohammed bin Rashid Al Maktoum, to be at the skyscraper's tip.

Watch the campaign below.

Related Tags

Burj Khalifa Emirates Arts and Culture
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