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Manila Bulletin devider Entertainment devider Ivana Alawi's charm worked as Tanduay bags 4th world's No. 1 rum win

Ivana Alawi's charm worked as Tanduay bags 4th world's No. 1 rum win

Published Jul 28, 2021 07:06 am

Ivana Alawi

There are many things that Tanduay Calendar Girl Ivana Alawi takes pride in. She is proud of her work, her family, her millions of followers, and being the face of an iconic Philippine brand.

“I was really excited when they first approached me about being the new Tanduay Calendar Girl. It’s great to represent a Philippine product that is known all over the world,” the social media influencer, YouTube sensation, actress, and model said.

Tanduay has recently been named the World’s Number 1 Rum for the fourth consecutive year by Drinks International Magazine, and Alawi said that this makes her doubly happy as a Philippine brand has overtaken other rum brands from other countries.

“As a Filipino, it’s really exciting news. It means that we can surpass the best in the world. Malaki naman ang pressure sa akin ngayon because I am representing the brand. I can proudly say that I have a global fan base, where I am able to interact to Tanduay’s market with a personal touch,” Alawi said.

According to her, influencers are able to engage followers and strike up conversations with them directly. This way, she explained, influencers know where the public responds. “We are in the position where we are able to have meaningful conversations with our followers through the content we make,” she explained.

Tanduay’s Lucky Charm Ivana’s charm must have worked as Tanduay’s sales increased by more than 3 million in 2020, and it is only one of three rum brands in Drinks International Magazine’s list that recorded a growth in the past year.

The calendar girl announcement took place on the fourth quarter of the year last year. “Tibay ng loob, tibay Tanduay, sabi nga nila,” Alawi said. “They have a very hardworking team that showed the impossible can be made possible.”

She added: “I have been lucky to become Tanduay’s calendar girl at a time like this. I know Tanduay has a really high standard for their calendar girls. I do hope I am able to contribute to the success of the brand.”

More than half a year since she was declared Tanduay calendar girl, Alawi related, like other previous calendar girls who have become successful in their careers, new opportunities opened for her.

“Other collaborations followed since I became Tanduay’s calendar girl. I am looking forward to getting international projects since Tanduay is a global brand. It’s not impossible. Laban lang!,” an enthusiastic Alawi said, revealing her dreams of eventually making international projects.

“The past year has been difficult for many, but we are a resilient people. We can overcome challenges if we work together. As a Tanduay Calendar Girl, that is the message I want to give to my followers. Be strong. Together, we can pull through these trying times,” she concluded.

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