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Manila Bulletin devider Business devider Jollibee opens first branch in Wales

Jollibee opens first branch in Wales

Published Jul 26, 2021 04:28 pm

Jollibee Foods Corporation continues its aggressive expansion in the UK with the opening of its first restaurant in Wales in its capital, Cardiff.

In a statement, the firm said Wales has a $1.4 billion fried chicken market, and the opening is in line with the company's thrust to expand across the UK and Europe with 50 stores within 5 years.

First Jollibee in Wales. Thousands of customers lined up as early as 6 am for a taste of Jollibee bestsellers

"Opening our first Jollibee in Wales is part of our continued commitment to expand across Europe and bring our delicious Chickenjoy to more people around the world," said Jollibee Group CEO Ernesto Tanmantiong.

Wales will be home to Jollibee's sixth store in the United Kingdom. The new restaurant is housed in a two-storey building located on the corner of Queen Street and Charles Street, in the heart of Cardiff's prime pedestrianized area.

Jollibee Group CEO Ernesto Tanmantiong (Bloomberg)

"With people returning to restaurants and relishing face-to-face encounters, restaurants will provide great solace to make up for those special moments they may have missed during the lockdown," said Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia.

The Welsh people warmly welcomed the opening of the first Jollibee in Wales.

Jollibee's new Cardiff restaurant will offer to the Welsh people the brand's world-famous Chickenjoy as well as a range of new menu items in Europe which will all be available at the Cardiff restaurant: the Spicy Chicken Burger, Sriracha Chicken Loaded Fries, Chicken Wrap, and the summer-exclusive Peach and Mango Drink.

"With a growing culinary landscape and increased demand for new cuisines, we knew Cardiff had to be one of the top in our list. We are keen to introduce our delicious menu to locals and welcome them into our cool new central location," said Adam Parkinson, Business Head of Jollibee Europe.

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Ernesto Tanmantiong Jollibee Foods Corporation Jollibee Group
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