ADVERTISEMENT
Manila Bulletin devider Lifestyle devider YouTube, but make it snappy

YouTube, but make it snappy

Published Jul 21, 2021 04:00 am

Patrons of the famous video streaming platform in the Philippines will now be able to enjoy a new short-form video experience using nothing but their mobile phones

The beta version of YouTube Shorts is now available in the Philippines. This is the video streaming giant’s new short-form experience that allows content creators to make brief but catchy videos from mobile phones.

Sounds familiar? Yes, it’s like TikTok or even Instagram. The difference is this new concept is built upon YouTube’s extensive library of videos and its creator network that has been established over 16 years. Shorts will be integrated into the video-sharing service experience people already know and love.

First announced in September 2020, the short-form video product has since expanded to 26 countries this year, including the Philippines. It is currently available across more than 100 countries where YouTube is available.

Indeed, short-form videos were already viewable on YouTube for a long time now and yet, what’s new is that users are given access to Shorts’ creation tools, such as a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more. Think personal video editor for the video-sharing platform.

Features include adding text to specific points in videos, automatically putting captions to Shorts, recording up to 60 seconds with the Shorts camera, uploading clips from a phone’s gallery to add to recordings made with the Shorts camera, and using basic filters and color correction, with more effects to come in the future.

It also takes from TikTok’s strength, which is audio sampling or reusing music from other tracks and videos. YouTube Shorts, however, capitalizes on its extensive network, meaning you can sample audio from the billions of videos available on YouTube, unlocking a playground of creativity unlike any other.

It’s like TikTok or Instagram. Only this new concept is built upon YouTube’s extensive library of videos and its creator network that has been established over 16 years.

Users can therefore give their own spin on the contents they love to watch. From reacting to favorite jokes, trying a hand at someone’s latest recipe, or re-enacting comedic skits, creators will be in control and able to opt out if they don’t want their long-form video remixed.

“We want to make it easy and fun to create Shorts,” said Todd Sherman, global product manager for YouTube Shorts. “As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for people to try.”

As of writing, YouTube Shorts player has surpassed 6.5 billion daily views worldwide. 

“We know that it will take us time to get this right, and we’re just getting started. We can’t wait for you to try Shorts and help us build a first-class, short-form video experience right on YouTube,” said Todd.

YouTube has become a livelihood to many. The platform has helped creators turn their creativity into a business. The company has disrupted media in many ways for better or worse. In the last three years, more than $30 billion in earnings went to creators, artists, and media companies.

With Shorts as a new means to watch and create on YouTube, the institution has been searching for various ways to monetize Shorts and reward creators for their content, including the recently announced YouTube Shorts Fund that amounts to $100 million distributed throughout 2021-2022.

The Shorts beta is rolling out in more countries and will be available to everybody soon.

Related Tags

shortform YouTube Snappy
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.