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Loewe announces K-pop star HyunA as its newest global ambassador

Lifestyle

Loewe announces K-pop star HyunA as its newest global ambassador

By John Legaspi

The former member of Wonder Girls and 4Minute brings her unique style to the Spanish luxury house

HyunA for Loewe

Since launching her music career as part of K-pop girl group Wonder Girls and 4Minute, HyunA has proved to the world that she is an artist to watch out for. Now as a solo artist, she continues to do just that with her 2021 album, "I’m Not Cool," which has been loved by audiences since its release.

Apart from her new sound, her fans all over the world also love her fun, eclectic, and edgy fashion, making her not just a pop superstar but also a style icon. With her mega influence on music and fashion, Spanish luxury house Loewe taps HyunA to become its latest global ambassador.

"I am thrilled to welcome HyunA to the Loewe family," says Loewe's creative director Jonathan Anderson. "Very much looking forward to this exciting partnership and working closely together."

Photo from Loewe

"Becoming a global brand ambassador for Loewe is truly an amazing honor for me," HyunA says. "I am very much looking forward to our upcoming projects for this beautiful brand."

Since 2013, under creative director Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture. With its intellectual yet playful approach to fashion, Loewe is a perfect match to HyunA's sense of style.

In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc.,and is located at Shangri-La Plaza Mall East Wing. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.

Related Tags

Fashion HyunA Style Loewe

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