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'Loki' gets his limited edition cereal line in time for series premiere

Entertainment | Celebrities

'Loki' gets his limited edition cereal line in time for series premiere

By Angie Chui

Loki promises to be Disney+’s best Marvel series with early reviewshinting that the duo of Tom Hiddleston and Owen Wilson could well betelevision/streaming series’ best combination.

Loki, which centers on Tom Hiddleston’s character after he escaped fromhis timeline in the middle of Avengers Endgame’s Time Heist, explores theMarvel multiverse and presents countless possibilities for the future of thefranchise.

Ahead of the premiere of the series on June 9, Disney has confirmed that it has entered into a partnership with popular cereal brand Lucky Charms topromote the new series with the character’s limited edition cereal called LokiCharms.

In the ad, the Lucky Charms leprechaun sets out on an adventure and enters a portal to transport him to another dimension. Loki waits to emerge and take over the box.

Of course, getting your hands on the cereal will not be easy and promises to be just as complicated as the character.

The item will have a presale on June 9, 2021, at 9 a.m. Eastern Time for those who correctly guess an "encryption password". The product will officially go on sale at 11 a.m. the same day.

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