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Manila Bulletin devider Entertainment devider Celebrities devider Pinkfong, behind hit video 'Baby Shark Dance,' reaches 50-M subscribers on YouTube

Pinkfong, behind hit video 'Baby Shark Dance,' reaches 50-M subscribers on YouTube

Published Jun 30, 2021 10:15 am
'Pinkfong Baby Shark - Kids' Songs & Stories' YouTube channel has reached 50 million subscribers (Pinkfong) 

Pinkfong, the brand behind the No. 1 most viewed YouTube video “Baby Shark Dance,” has reached 50 million subscribers to its YouTube channel. 

“Pinkfong Baby Shark-Kids' Songs & Stories,” the official English channel of the global children’s entertainment brand, surpassed 50 million subscribers on June 29, becoming the fourth most subscribed YouTube channel based in Korea after BTS’ Bangtan TV channel. 

In October 2018, Pinkfong received the Diamond Creator Award, given by YouTube to channels that reach 10 million subscribers, and has since grown with 30 percent subscriber growth on average per year. Pinkfong now has 82 million subscribers from all related channels. 

Through “Baby Shark Dance,” Pinkfong became one of the most influential digital brands for kids. Released in 2016, “Baby Shark Dance” holds the position as the No. 1 most viewed YouTube video since November 2020 and has 8.87 billion views as of June 30. 

“Baby Shark’s Big Show!,” Pinkfong Baby Shark’s new series co-produced by Nickelodeon Animation Studio, is one of the top-rated preschool series among kids two to five years old in the US and nominated for “Outstanding Casting for a Daytime Animated Program” at the 48th Daytime Emmy Awards. 

“Pinkfong Wonderstar,” Pinkfong’s TV animated series, also expanded its global reach, launching on YouTube Originals and leading TV and OTT platforms across the globe. 

Pinkfong features fun and educational content. “Thank You Heroes,” the video conveying gratitude to COVID-19 frontliners, amassed 200 million views and “Wash Your Hands with Baby Shark,” the campaign that educates kids and families to wash their hands, reached 52 million views.

"We are very grateful for the love and support from Pinkfong fans around the world," said Min Seok Kim, CEO, SmartStudy. "We will continue to focus on bringing joy to children and families in the world by delivering high-quality entertainment content beyond the digital platforms."

To celebrate the subscriber milestone, Pinkfong released on June 29 an animated music video “To My Fans” on Pinkfong’s YouTube channel to show gratitude to Pinkfong fans around the world.

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