Alex Gonzaga headlining new campaign
Chery Auto hopes to highlight the fun in driving thanks to its cars’ features with the help of a new brand ambassador, Alex Gonzaga.
In its new campaign, Chery Auto Philippines’ Tiggo 7 Pro SUV is shown being driven by Alex Gonzaga in both city and out of town scenarios. The video shows the new ambassador taking advantage of tech and driver assist features that prove to be useful in various scenarios.
During the launch of the campaign, Gonzaga shared how this partnership came about. “Honestly, I used to think that driving wasn’t meant for me until I was introduced to Chery Auto PH,” said Gonzaga. “I was acquainted with the Chery Tiggo line-up and these vehicles left me amazed with the comfort, tech features, and colors! I love the style and most of all, its value-for-money”, said the 33-year old actress, vlogger, and entrepreneur.
“Having Alex G. as the newest member of the Chery family is very timely,” said Chery Auto Philippines President, Rommel Sytin. “Earlier this year, we shifted our campaign focusing on how ‘Fun-To-Drive’ a Chery is. The overall messaging is bright, colorful, vibrant, and sensational, and frankly, I can’t think of any other influencer that fits this car personality other than Alex G.”
“Just like Alex G, we want our customers to feel that driving is no longer a responsibility. It’s now a fun experience that you can look forward to whatever your daily routine is. It gives you the time to enjoy the roads, to relax, and to bring out the Pro in you,” Sytin added.
Gonzaga shares how the vehicle’s many features proved useful, particularly with her busy, jet-set lifestyle. “After a long day at work, the luxurious leather seats comfort me. The dual-zone function of its air conditioning is also perfect not just for the driver but also for the passengers—it’s cool and just right for my hot morning call times. I can also put all my wardrobe sets, make-up, and other big equipment in its spacious trunk, and I never had a hard time opening it because of its automatic tailgate lifting function.”
“Another fave is the 360-around view monitor shown on its infotainment system. The surroundings of the car automatically pop out on the screen, and it feels like I have an eye on every corner and inch of my Tiggo 7 Pro.” She adds,“The ambient lighting which smoothly jams with the beat of my music is lit. I’m down for loud drives, and the flashing lights intensify my fun driving mode especially at night. It’s like holding a club party on my wheels,”
“Of course, I need to update my netizens now and then, and the wireless mobile charger of my car ensures that my phone battery is always at 100 percent. I love it!” she exclaimed. “The huge panoramic sunroof is also the best whenever I shoot my vlogs. The natural lighting makes my skin glow, it helps me build my self-esteem and confidence. It’s a beauty secret unleashed.” she laughs.
“Aside from my tapings, I also head the marketing division of our family’s beverage business. On top of that, I am also a dedicated housewife,” she jokingly adds. “That’s why the Tiggo 7 PRO is a big help in fulfilling my daily duties because of the driving comfort it provides,” noted Alex G.
Catch Chery Auto Philippines' new Fun To Drive campaign featuring the Tiggo 7 Pro on its social media channels.