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After split with Jennifer Lopez, Alex Rodriguez launches make-up for men

Entertainment | Celebrities

After split with Jennifer Lopez, Alex Rodriguez launches make-up for men

By Robert Requintina

Alex Rodriguez

Following his publicized break-up with superstar Jennifer Lopez last April, former baseball pro Alex Rodriguez launched makeup for men on May 21.

Rodriguez, 45, introduced a concealer "Blur Stick" for men with Hims and Hers, the beauty company in which he and Lopez were investors since 2020.

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” shared Rodriguez on Instagram last Thurday.

His full post on IG:

"Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps.

"That’s why I am excited to share a new @Hims product - The Blur Stick. It’s a convenient concealer specifically designed for men that can be used for skin imperfections.

"Check it out, I think you’ll be surprised how often it comes in handy."

Netizens have mixed reactions about the latest business venture of Rodriguez.

Some comments:

"Huh!?????? Ohhhh geez!!!!!! Pls...... just stop!!!"

View this post on Instagram

"I’m sorry this looks hilarious"

"This gon be the next Caitlyn Jenner"

"I love it! Normalize men wearing a little something make’m look hotter!"

"So now men are going to carry a makeup bag like their girl! C’mon Alex, man up!!!"

"I don’t understand why someone so rich who can buy a sports team needs to spent their time picking up small sponsorship dollars from men’s makeup companies."

Related Tags

AlexRodriguez BlurStick HimandHers jenniferlopez

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