BTS serves 'Butter' in much-awaited comeback
K-pop superstars and Grammy nominee BTS made their much-awaited comeback on May 21, releasing “Butter,” their second English track after their global hit “Dynamite” last August.
“Butter” is a digital dance pop song containing the smooth yet charismatic charm of BTS.
RM participated in songwriting along with Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz and Sebastian Garcia, according to Big Hit Music.
BTS will have their first performance of “Butter” at the 2021 Billboard Music Awards (BBMAs) slated on May 23 (8 a.m. on May 24 in the Philippines). This year, they are nominated at the BBMAs for Top Duo/Group, Top Social Artist, Top Song Sales Artist and Top Selling Song.
In addition, BTS will perform on “The Late Show with Stephen Colbert” on May 25 and kick off the “Good Morning America” 2021 Summer Concert Series on May 28.
The music video for “Butter” premiered on YouTube and many are watching if BTS will surpass the record set by “Dynamite.”
“Dynamite” holds the YouTube record of the most watched music video in the first 24 hours of release, garnering 101.1 million views when it premiered on Aug. 21, 2020.
The “Dynamite” music video also set four Guinness World Records titles for the most viewed YouTube video in 24 hours, most viewed YouTube music video in 24 hours, most viewed YouTube music video in 24 hours by a K-pop group and the biggest YouTube Premiere with over 3 million viewers.
YouTube confirmed to Manila Bulletin on Aug. 22, 2020 that “Dynamite” set a new all-time record for the biggest music video Premiere with viewers of over 3 million peak concurrents.
Last April 12, “Dynamite” reached one billion views on YouTube, or nearly eight months after its release, their third music video to accumulate one billion views.
YouTube’s top 10 most viewed music videos in the first 24 hours of release of all time as of May 21 are:
- BTS - “Dynamite” Official MV - 101.1 million
- BLACKPINK - “'How You Like That" M/V - 86.3 million views
- BLACKPINK - “Ice Cream (with Selena Gomez)” MV - 79.08 million
- BTS - “Boy With Luv” feat. Halsey MV - 74.6 million
- BTS - “Life Goes On” - 71.6 million
- Taylor Swift - “ME!” - 65 million
- BLACKPINK - “Lovesick Girls” - 61.4 million
- BLACKPINK – “Kill This Love” - 56.7 million
- Ariana Grande - “thank u, next” - 55.4 million
- BTS - "ON" Kinetic Manifesto Film: Come Prima - 46.5 million