Starting a business, especially a clothing line, is a very personal journey. This is exactly how retail clothing brand Evry came about – co-owners crooner Markki Stroem and entrepreneur Wesley Que had to address a shared fashion concern.

“Evry started when we couldn’t find a good plain shirt that was good enough  for us to wear everyday, that was comfortable and flexible while still being stylish and classy,” Que shared. “Markki, the other partners and I all had that mindset of wanting to have one less decision to make everyday in terms of what we would wear,” he added. The team has then set out on a mission to create the perfect shirt for themselves and the public.

 
“Evry stemmed out from the word Every. This is designed for everyone who needs it whether for work, workout, or everyday wear,” Stroem explained. He also enthused, “We provide different colors and different fits to suit your needs. If you want it a bit fitted for work or if you want it loose for a more comfy fit, we got you covered!” Que added that the clothing brand stands for the everyday life we go through and the brand’s mission is to make every waking one better.

When a business is handled as a personal project, passion easily shines through. “We don’t stop until we feel a product is at that level of functionality and quality that would actually make the life of our customer better,” Que proudly shared. He and his team are on a relentless pursuit of perfection. Not only are they motivated to give the best quality, they are also advocating inclusivity.

“As our brand name states, we are Evry and we are for EVERYone, all shapes and sizes,” Stroem said. “We didn’t want our product to just look good on ads. We want them to actually look good on our customers,” Que emphasized. “Just like our first product, the Evry Day Shirt, we’re looking for ways to have the shirt fit any body type.”

Evry, just like many local businesses, was conceived in the midst of a pandemic. The owners were well aware of the uncertain times but they saw beyond the risks. They capitalized on the opportunity to help and provide jobs.

“It’s our conviction to have our products made locally as much as possible, because ultimately we’re building this brand to help,” Que explained. He also added, "Every venture is a risk, and that’s always going to be there regardless of what’s happening in the economy. Forcing old ways when new problems arise won’t work most of the time. We just choose to find solutions to those problems, and our brand is exactly about that."

With apparel that can be considered essential and affordable for everyone, Stroem expressed confidence in this business venture, “We believe that our brand will also help benefit a few people who have lost their jobs because of the pandemic and the tragic loss of jobs because of the ABS-CBN shutdown. We hope to help build the economy in whatever way we can and as the popular hashtag would say, #SupportLocal.”

Watch out for the upcoming designs by this promising new player in the fashion industry. Check out Evry on Instagram and Facebook (@evry.today).