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Manila Bulletin devider Business devider Ford PH boosts pickup portfolio

Ford PH boosts pickup portfolio

Published Mar 10, 2021 05:22 pm

Ford Philippines has unveiled the Ford Ranger FX4 MAX, a new Ranger pickup truck that delivers off-road driving capabilities inspired by the Ranger Raptor while living up to the Ranger’s brand of comfort, safety, and versatility.

The Ranger FX4 MAX comes in six colors, including Arctic White, Absolute Black, Aluminum Metallic, Meteor Grey, Blue Lightning, and True Red. It will be available in all Ford dealerships nationwide starting today, March 10, 2021 at a launch price of P1,698,000.

“The Ranger FX4 MAX is definitely a strong addition to our growing Ranger portfolio and further boosts the off-road capabilities of our trucks,” said PK Umashankar, president and managing director, Ford Philippines, during its launched Monday, Feb. 10. “It is the perfect pickup for customers who seek adventures as it is equipped with features that offer confidence and convenience in taking on the roads less traveled.”

The FX4 MAX’s suspension brings an off-road stance and capability with the new 2.0-inch monotube FOXTM shock absorbers in both front and rear. The rear suspension has a remote reservoir and leaf springs, enabling rapid recovery from extensive and prolonged off-road use. These are teamed with tuned coil-springs at the front. The leaf springs have been modified to provide greater compliance off road, while balancing payload and towing capability.

Complementing the FX4 MAX’s suspension are 17-inch alloy wheels with BFGoodrich™ all-terrain tires. The BFGoodrich™ tires provide outstanding traction on unsealed surfaces and feature tougher sidewalls.

The Ranger FX4 MAX stands out from the crowd with a tough and sporty design that reflects its rugged personality and off-roading capabilities. 

Ranger FX4 MAX’s exterior catches the eye with the iconic F-O-R-D grille and a full-length tubular sports bar finished in matte black that allows easy access of the load box. Body-mounted metal hoop side steps with non-slip finish toughen the look and showcase the FX4 MAX’s commanding presence and attitude.

On the inside, the FX4 MAX offers a rugged yet comfortable style. The leather seats feature materials new to the Ranger, including carbon-accents with Miko suede inserts and FX4 MAX embroidery. The FX4 MAX also comes with all-weather front and rear floor mats that provide convenience. The driver’s feet are also treated to sports pedals, while a leather-wrap steering wheel shares Black Alley inserts with the door trims and dash applique for greater contrast and a fresh, bold character throughout.

Unique to the FX4 MAX is the auxiliary switch pack. Fitted on Ford trucks globally, including the legendary F-Series, this feature gives FX4 MAX owners the ability to easily connect and operate auxiliary accessories and equipment in a seamless and integrated solution. To support such additions, the FX4 MAX features a specific 250A alternator to support power supply to multiple accessories and reduce reliance on the vehicle’s battery.

Just like the Ranger Raptor and Wildtrak 4x4, the Ranger FX4 MAX is equipped with the 2.0-liter Bi-Turbo diesel engine, capable of generating 213PS of power and 500NM of torque. This is seamlessly mated with the 10-speed automatic transmission. The powertrain enables the FX4 MAX a 981kg payload as well as 3,500kg of towing capability.

The Ranger FX4 MAX is also equipped with a host of smart and safety features that elevate the driving experience, while keeping both drivers and passengers protected on the road. 

For convenience and connectivity, the Ranger FX4 MAX features an 8-inch color touchscreen, Apple CarPlay and Android Auto capability, Smart Keyless Entry with Push Button Start, SYNC 3 with Voice-Activated controls, Bluetooth with Phone/Audio streaming, two USB ports, and six speakers. 

The Ranger FX4 MAX also offers unmatched safety and security with driver-assist features such as Cruise Control, ABS + EBD, Electronic Stability Control Including Roll-over Mitigation and Traction Control, Hill Launch Assist, Hill Descent Control, driver and passenger airbags, Rear Parking Sensors, and Child Seat ISOFIX Anchorage Points. 

“The FX4 MAX builds on the success of the Ranger as a rugged and versatile pickup while harnessing the winning off-roading capabilities of the Ranger Raptor. True to our Live the Ranger Life philosophy, the FX4 MAX caters to customers who are up for challenges and go over the horizon to experience their adventure of a lifetime with the pickup truck’s uncompromising blend of toughness and power,” added Umashankar.

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