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Manila Bulletin devider Business devider KFC franchising moves in full swing

KFC franchising moves in full swing

Published Feb 13, 2021 05:00 am

The pandemic failed to dampen the appetite of investors for KFC Philippines’ hassle-free franchising package as the quick service restaurant managed to open four franchised outlets last year.

This is indicative of the investors’ belief and trust in the strong KFC brand that paved the way for its expansion despite the crisis, said KFC Philippines Franchise Management Director Yvette R. Roldan.

KFC Philippines launched its franchising scheme just before the Covid-19 pandemic broke out. It was received well by the market and later in the year, franchised branches were opened in Santiago Isabela, Waltermart Capas, Waltermart Malolos, and Waltermart Candelaria. 

"The franchisees are grateful for the stable performance in their first months of operation,” Roldan shared.

With the Philippine economy well on its way to recovery as evidenced by the quarter-on-quarter growth of 8% in the third quarter and 5.6% in the fourth quarter, Roldan said KFC Philippines will put more effort in its drive to expand the brand through franchising this year. 

 "With economic activity and spending starting to pick up, we target to expand the brand in areas where we are not present yet,” she added. “KFC Franchising can further strengthen the brand's competitive advantage and make it more accessible to all our customers."

KFC Philippines’ franchise investment cost starts at P19 million, inclusive of store construction, equipment, and franchise fees. Final amount will depend and will be finalized based on asset type, location, and store area.

KFC Philippines handles the full management of the franchised stores to maximize their potential.

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