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Manila Bulletin devider Drive devider Aisin celebrates 2021 milestones and breakthroughs

Aisin celebrates 2021 milestones and breakthroughs

Published Dec 21, 2021 11:14 am

New branding, products, and plans for the Philippine market

Aising, a leading provider of premium OE-quality automotive parts, marked significant milestones this year, including the appointment of Aisin Asia’s new Managing Director, new brand and logo, products, and vision in the coming years.

With the theme, “Celebrating the New Era of Excellence: Transforming the Vision Into Movement,” Aisin celebrated the company’s achievements in 2021 in a virtual Year-End Gathering. The company was joined by media, influencers, as well as its executives and authorized Philippine distributor, Riken Motor Sales, Inc.

Aisin Asia’s new Managing Director, Yasuhiro Nakamura, shared how the company has strived to innovate and create products to better serve its customers. “With the help of our tech-driven solutions, we want to create a better future for our customers without compromising the quality of life and the sustainable environment. We want to show tangible solutions to environmental and social challenges while creating a safe and sustainable future for everyone. That is our vision, and we will turn this into a movement through the range and quality of products that we offer,” he said.

The company also showcased Aisin Group’s new brand and logo, which embody the company’s vision and philosophy, "Inspiring Movement, Creating Tomorrow." Meanwhile, their new tagline, "We Touch the Future," strengthens their dedication to moving forward collectively as a company, utilizing new technologies to create new products and services that will ensure safety, comfort, and sustainability. Officially launched in April 2021, the rebranded image of Aisin was due to the merging of Aisin Seiki Ltd. with its subsidiary, Aisin AW, earlier this year.

Along with these breakthroughs, Aisin also bared the new packaging that will roll out in the Philippine market. This new packaging features three distinct elements: the background design, the distinctive gold icon, and the new Aisin logo. Detailed packaging design specifications and anti-counterfeiting measures have also been put in place to prevent the proliferation of fake Aisin products.

During the event, Winston Ang, VP of Riken Motor Sales, discussed the products offered in the PH market this year. He noted that when it comes to drivetrain, engine, lubricants, and brake-related products, Aisin remains the top-of-mind choice among customers. He also announced the availability of new Aisin products next year.

“There are already products lined up for launching next year like Fuel Filter, Air and Cabin Filter, Wiper Blades, and a whole lot more. We hope for everyone’s support on this. Aisin, ADVICS, and ART Products are available in the Philippines thru Riken Motor Sales and our partner dealers nationwide,” he shared.

Aisin manufactures and supplies more than 10,000 types of automotive parts to leading car manufacturers globally. Aisin is also able to offer high-quality automotive products by leveraging its technological expertise and a strong network of automotive manufacturing plants across the globe.

“Our goal is to become the Department Store of Automotive Products—to create a one-stop-shop for someone in need of any automotive product. With the help of our dear customers, we can achieve this goal little by little. It has always been the teamwork and collaboration with you that encourages us to create so much more and offer more,” said Mr. Nakamura.

Officially launched in 2019, Aisin Philippines is being managed by Aisin’s regional head office in Singapore, Aisin Asia Pte. Ltd. For more information about Aisin and its wide range of products, visit Aisin Philippines’ official Facebook page.

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