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Manila Bulletin devider Entertainment devider Celebrities devider Smart's BTS campaign bags 'Best Use of Video' in Twitter's best of tweets 2021

Smart's BTS campaign bags 'Best Use of Video' in Twitter's best of tweets 2021

Published Dec 20, 2021 10:58 pm

BTS 'Simple Smart Ako'

The record-breaking ‘Live Your Passion with Purpose’ campaign of Smart Communications, Inc. (Smart) headlined by 21st century pop icons BTS has won ‘Best Use of Video’ in this year’s Best of Tweets 2021 Southeast Asia by the popular microblogging and social networking service, Twitter.

A recognition for standout brands and campaigns, Best of Tweets 2021 seeks to “celebrate brands that championed innovation, creativity, and purpose” on Twitter.

Pursue passions with a purpose

In a post on its website, Twitter picked Smart’s campaign with BTS for ‘Best Use of Video’ as it highlights “a video series that features a catchy, upbeat remix of lyrics from BTS’ hit tracks, mashed with Smart’s core values and messages of passion and purpose.”

In the end, the campaign generated massive conversations on Twitter, with an overall 98 percent positive sentiment.

Twitter also noted the relevance of the campaign, which was launched back in April, a time when the COVID-19 cases were surging in the country: “Filipinos were feeling weighed down by uncertainties and pandemic anxiety, so Philippines’ telco giant Smart Communications decided to spread positivity by encouraging people to pursue their passions and purpose. To do this, Smart sought the help of global superstars BTS.”

“We are honored by this recognition, which shows the great lengths we go to just to enable our subscribers to pursue their passions with purpose. Our campaign with BTS really came at a perfect time, and we’re thrilled that both Smart and BTS share the same positive values and hopeful aspirations that resonate with many Filipinos,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.

BTS

“Awards like this inspire us to keep delighting our beloved subscribers with amazing experiences on top of providing them with cutting-edge technology made simple by Smart,” she added.

Make the Smart Move now

Smart enables subscribers to pursue their passions with purpose through data-packed prepaid offers such as Unli GIGA Video and Unli GIGA Stories, which come with non-stop access to their favorite video or social media apps plus open-access data for as low as Php75, valid for three days.

Whether it's working and studying online, posting about their passions, streaming music and videos, or playing mobile games, Smart subscribers make the most of their online activities powered by the next-level speeds of the country’s fastest and most reliable 5G mobile network as reported by Ookla, the global leader in mobile and broadband network intelligence.

Smart has also reasserted its dominance as the Philippines' fastest mobile network for the fourth year in a row, based on analysis by Ookla of tests taken with Speedtest®covering the first half of 2021. On the other hand, independent mobile analytics firm Opensignal has also recently given Smart seven awards in its first 5G Experience Report for the Philippines.

Switch to Smart without changing your number by visiting x.smart/switch or heading to the nearest Smart Store. You can also make the Smart move via the GigaLife App, which is downloadable on Apple App Store, Google Play Store, and HUAWEI AppGallery.

Related Tags

Simple Smart Ako Smart BTS campaign Best Use of Video
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