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Manila Bulletin devider Business devider Chowking opens its first store in East Coast

Chowking opens its first store in East Coast

Published Dec 15, 2021 03:14 pm

Chowking USA has recently opened its first store in the East Coast in the state of New Jersey as part of Jollibee Group’s aggressive expansion plans in North America.

In a statement, Jollibee said customers can now enjoy traditional Chinese cuisine with modern fast-food service at the new Chowking store in Jersey City.

Chowking USA opens first store in the east coast in New Jersey state. The brand is set to open more restaurants in the US as part of Jollibee Group’s aggressive expansion plan in North America.

Jersey City is the second-most populous metropolis in the New Jersey state with a thriving Filipino community.

“The opening of the Jersey City store is key in our progress as this marks Chowking’s first entry in the East Coast. Jersey City is home to a large Filipino population making it a natural area of expansion for Chowking,” said Jollibee Group North America, Philippine Brands President Maribeth Dela Cruz.

She noted that, opening day sales was unprecedented as it was the highest one-day sale of a Chowking store in the US. Customers lined up for hours to taste their Chowking favorites.

Customers lined up at the opening of the new Chowking store located in 393 Danforth Ave., Jersey City, New Jersey. On its first day of opening, Chowking New Jersey served 716 customers. Some lined up about 2 hours before the store opened.

Chowking launched new meals in its Jersey City menu including the Chicken Wonton Noodles and Soy Garlic Gingner Chicken.

These products will soon be offered in other Chowking stores, joining the crowd favorites Meaty Asado Siopao, Beef Wonton Noodles, and Pork Siomai.

Chowking USA opened its first store in the US in 1995. Committed to sustain its growth momentum, the Jersey City store is now the 16th Chowking store in the region.

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Jollibee Foods Corporation Chowking
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