Chowking USA has recently opened its first store in the East Coast in the state of New Jersey as part of Jollibee Group’s aggressive expansion plans in North America.
In a statement, Jollibee said customers can now enjoy traditional Chinese cuisine with modern fast-food service at the new Chowking store in Jersey City.
Jersey City is the second-most populous metropolis in the New Jersey state with a thriving Filipino community.
“The opening of the Jersey City store is key in our progress as this marks Chowking’s first entry in the East Coast. Jersey City is home to a large Filipino population making it a natural area of expansion for Chowking,” said Jollibee Group North America, Philippine Brands President Maribeth Dela Cruz.
She noted that, opening day sales was unprecedented as it was the highest one-day sale of a Chowking store in the US. Customers lined up for hours to taste their Chowking favorites.
Chowking launched new meals in its Jersey City menu including the Chicken Wonton Noodles and Soy Garlic Gingner Chicken.
These products will soon be offered in other Chowking stores, joining the crowd favorites Meaty Asado Siopao, Beef Wonton Noodles, and Pork Siomai.
Chowking USA opened its first store in the US in 1995. Committed to sustain its growth momentum, the Jersey City store is now the 16th Chowking store in the region.