Investing can be quite tricky. There are a handful of considerations one must think about before signing and sealing the deal with a brand—from its proven sales record, growing market, and business model profitability, to name a few. Fortunately, for the franchise partners of the Figaro Coffee Group (FCG), these pretty much check the boxes.
FCG offers a range of food products through various channels such as physical stores composed of company-owned and franchise stores, online e-commerce sales channels, partnerships with third-party food delivery services, and a strong support structure comprised of logistics and an in-house call center to support customers and institutional clients. This allows the group to broaden its market reach and further enhance the availability of its products.
Being in the food and beverage industry since 1993 with a total store network of 99 branches composed of 46 company-owned and 53 franchise stores as of November 10, FCG is already quite the veteran in the competitive food and franchise industry.
Store Format Flexibility

To cater to different franchisee financial capabilities and locations, the group also decided to be flexible in business concepts, especially with its Figaro Coffee brand. Acknowledging that financial capital expense is high for a full-blown high-end cafe, Figaro Coffee offers three different concepts —the full store, kiosk, and cart. The full store concept carries the whole food menu, including drinks, food, cakes and pastries. The kiosk concept carries a limited menu of pastas, food and sandwiches but has the full line-up of drinks, cakes and pastries, while the cart concept only serves drinks, cakes and pastries.

Angel’s Pizza and Tien Ma’s Taiwanese Cuisine though are focused on the full-store concept, coupled with delivery through in-house logistics and partnerships with third-party delivery apps.

Combined with it’s strong back-end systems, software platform and commissary and logistics infrastructure, FCG is able to support its store growth and franchisees well through good and challenging times, which further create strong brand equity and solidify it’s strength in the F&B franchising industry.