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Banking on theater

Published Nov 6, 2021 06:00 pm

One of the top financial institutions in the Philippines organized a theatrical performance to promote some of its services

With a legacy of more than 156 years, HSBC has come to be known as one of the most trusted banks in the world. The prominent financial institution has fingerprints all over the globe, including the US and the Philippines.

Celebrating the bank’s core strength, which is international connectivity, patrons of the bank were invited to an evening spectacle, an online theatrical performance called “Borderless.”

The virtual recital, inspired by the company’s mission to empower clients to thrive and live without borders, presents the current financial solutions of HSBC Premier designed to aid clients to enjoy and grow their wealth across 29 markets.

Seasoned thespians Audie Gemora, Menchu Lauchengco-Yulo, and Jaime del Mundo captivated the audience with their live routines, a telling of their firsthand accounts of banking services through songs.

Each story revolves around a major life milestone commonly experienced by Premier customers, from planning a child’s overseas education to nurturing financial growth, and seamlessly transferring funds between their global HSBC accounts.

When bankers get together, they discuss art; when artists get together for dinner, they discuss money.

Oscar Wilde

In a word, the performance was stellar. And what made the mini-concert even more enjoyable was the complimentary cocktail set curated and prepared by The Peninsula Manila. Participants were gifted with a graze box that consisted of a variety of cheeses including brie, emmenthal, and vintage cheddar, a charcuterie board composed of chorizo Pamplona, salami Milano, and pepperoni, as well as a bottle of Romio Prosecco.

PREMIERE PRIMIER Curated graze box by The Peninsula Manila

“Our purpose and values have opened up a world of opportunity for our clients. We are committed to managing our client’s wealth by connecting them to opportunities—not just locally but globally,” says HSBC Philippines president and CEO Graham FitzGerald.

“As we open a world of opportunity for you and your family to take advantage of, we remain committed to helping you thrive, today, tomorrow, and into the future,” saysHSBC Philippines head of wealth and personal banking, Peter Faulhaber.

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