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Manila Bulletin devider Lifestyle devider Virtual luxury shopping thrives in the Philippines amid pandemic

Virtual luxury shopping thrives in the Philippines amid pandemic

Published Nov 3, 2021 08:42 am

Trunc.ph celebrates its anniversary with new brands and exciting treats

Taking luxury shopping experience from plush boutiques to the dynamic virtual world has been the challenge for many retail destinations in the country. With their erratic operations due to the ever-changing community quarantines, taking that digital leap has been an essential business step to keep their business afloat during the pandemic. And while malls and retail stores are slowly welcoming back shoppers these days, it is good to know that prior to that, online luxury shopping in the Philippines is a thriving venture, especially for e-commerce platform Trunc.ph.

Launched on Nov. 6, 2020, the online shopping hub has successfully brought a seamless online shopping experience to discerning customers who value quality brands and premium service relevant to the new normal lifestyle. After a year of operating, it carved a name for itself with its unique concepts, bringing together many of the SSI Group’s brands across four categories: Trunc for the world’s most desirable lifestyle brands; Trunc Show for the most sought after luxury brands; PowderRoom for the most exclusive beauty collections; and Trunc at Home for the finest furnishings, accessories, wine, and food.

Trunc.ph

“We envisioned Trunc.ph as an avenue for customers to access their most trusted brands wherever they are, whatever the circumstances might be,” says Anton Huang, president of SSI Group, Inc. “Our launch happened in the middle of the pandemic yet even so, the market continued to thrive and even projected an optimistic future for the Philippine economy.”

Today, the multi-brand e-commerce site stands as the first site in the Philippines with the most number of locally distributed luxury brands. It is also the only retail site in the country that carries luxury, bridge, beauty, home, and food all in one platform. Furthermore, the site has amassed a running total of more than 25 million page views, with more than 165 brands and approximately 70,000 products for local distribution.

What's new?

To mark its successful year, Trunc is spotlighting collections with new brand collaborations like Marc Jacobs x Peanuts and Boss x Russell Athletic. Moreover, Blackpink's very own Jennie is given a highlight in the collection with Heron Preston for Calvin Klein Season 2. Trunc's newest brand additions also include DKNY and Longchamp.

More globally renowned designer brands are finding their home in Trunc Show. The digital stand-alone boutique is onboarding more European fashion brands in the coming months. The platform also offers easier access to sought-after runway pieces ranging from shoes, bags, and handbags at Salvatore Ferragamo’s virtual store.

Beauty and skincare enthusiasts can finally get their hands on Fenty Beauty, Hourglass, Biotherm, Philosophy, SKII, and Nest at PowderRoom. Following these are more soon-to-come favorites including Juice Beauty, Huda Beauty, Kerastase, and Payot.

Trunc at Home is the most recently-launched concept, having started its operations in August 2021. The category continues to feature the world’s top home and living brands, as well as consumable items from M&S Food and TWG Tea. Premium Wine Exchange will also be added to the curated roster, while other new home brands include Beka, Conair, and Oneida.

Birthday treats and great deals

Jump into Trunc.ph’s birthday party! The celebration is a two-way street as the multi-brand platform treats new and loyal customers with exclusive discounts and promos from the world’s most coveted brands.

As the digital platform continues to promise fast and convenient deliveries to happy customers, Trunc.ph offers free shipping on its birth date: Nov. 6! The limited-time offer can be used multiple times and on top of other promos.

From Nov. 3 to 7, 2021, all shoppers will receive a P500 voucher, which can be redeemed from Dec.1 to 31, 2021 with a minimum spend of P1,500. The voucher is applicable on regular, sale, and even markdown items.

More discounts mean more shopping! In addition to the voucher, customers can avail 10 percent off on regular, sale, and markdown items by using the "TRUNCBDAY" promo code. The discount can be used multiple times within Nov. 3 to 7 and is applicable on top of other vouchers.

The party is just getting started. With offers and discounts up to 70 percent off across Trunc.ph’s brands and concepts, no one can leave empty-handed. To start off, select labels are headlining a series of flash sales from Nov. 3 to 7 at 9 a.m. to 10 a.m. and 8 p.m. to 9 p.m. This includes Banana Republic, Furla, Old Navy, Boss, Gap, Polo Ralph Lauren, Calvin Klein, Marks & Spencer, Springfield, Charriol, and Nine West.

Visit Trunc.ph to discover its birthday offerings across the premium multi-brand site! For promos and deals, brand exclusions may apply.

Related Tags

online shopping Fashion Trunc.ph SSI group Style
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