Looks for other ways to connect with its discerning consumers

In light of the recent Facebook whistleblower issue, cosmetics retail brand Lush has turned its back on Facebook, Instagram, TikTok, and Snapchat—until these social media platforms provide a better and safer environment.

It its company statement release last Nov. 26, this new global Anti-Social Media policiy will be implemented in all 48 countries. "Having previously attempted this in 2019, our resolve has been strengthened by all the latest information from courageous whistleblowers, which clearly lays out the known harms that young people are exposed to because of the current algorithms and loose regulation of this new area of our lives," released as part of their official statement.

“As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing. Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing,” says Jack Constantine, chief digital officer and product inventor.

"We wouldn’t ask our customers to meet us down a dark and dangerous alleyway—but some social media platforms are beginning to feel like places no one should be encouraged to go. Something has to change. We hope that platforms will introduce strong best practice guidelines, and we hope that international regulation will be passed into law. But we can’t wait. We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media," it states in the official statement.

The company is working on new ways to connect and build better communication channels. For now, one can still reach out to them via Twitter and YouTube. No pressure to like, subscribe, or even get notified, which takes the pressure off from everyone.

Mark Constantine OBE (Officer of the Order of the British Empire), co-founder, chief executive officer and product inventor adds, “I’ve spent all my life avoiding putting harmful ingredients in my products. There is now overwhelming evidence we are being put at risk when using social media. I’m not willing to expose my customers to this harm, so it’s time to take it out of the mix."