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Manila Bulletin devider Drive devider Kia Alabang is first showroom to implement new identity

Kia Alabang is first showroom to implement new identity

Published Nov 22, 2021 10:03 am

It’ll be a totally new experience when you enter Kia Alabang as AC Motors (the marque’s exclusive distributor in the Philippines) officially opened its door in mid-November so customers may see the new brand identity and more importantly, feel the ‘Opposites United’ design language.

From the outside, the entire façade has been freshened up with new blacked-out fascias — one on top of the showroom and the other over the entrance to the service area — displaying the new logo with the three letters interconnected.

The main room is divided into two parts and are connected by the ‘red loop’ that goes a full 360° from floor to ceiling. On the foreground is the display zone where the latest Kia models are showcased. This space is highlighted by metallic surfaces, sharp edges, and has a futuristic tone to it. Behind it is the customer zone that gives off an earthy tone from the many wood surfaces all around and the soft corners of every room. This is to create a feeling of relaxation and comfort to make the decision-making process of choosing which model to take home easier.

The whole styling revolves around integrating divergent concepts so that, despite the different spatial designs and color schemes, customers and brand representatives may communicate interactively.

Expect customized service and the highest possible customer value and quality as Kia also aims to become the world’s top service brand. Each of their models come with a five-year/160,000-kilometer warranty. There’s also 24/7 Roadside Assistance which comes free for five years, and includes services such as emergency towing, personal assistance, minor onsite repair, medical assistance, information service, and more.

Fans of the brand will be glad to know that the second dealership to apply the new concept will be Kia Sto. Tomas, followed by Kia Matina (in Davao) and that’s all happening before the end of the year. Early 2022 will see Kia Cainta follow suit before more dealerships in the National Capital Region fall in line.

“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” said Manny Aligada, Kia Philippines President.

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