Everything was merry and bright as SM Megamall recently welcomed the holiday season by combining the traditional Christmas tree with the virtual magic of augmented reality.
Adorned with thousands of lights, teal blue and gold ornaments, and oversized acrylic butterflies in yellow, teal blue, and pink neon gel flex lights, the 45-foot tree was stunning and spectacular.
The event also unlocked the secret of its Magical Christmas Garden: five Augmented Reality (AR) stations around the tree with photo filters that virtually bring mall goers to Santa’s Garden, Starry Skies, Blissful Bloom, Magnificent Melodies, and Blooming Flowers. With this, SM Megamall continues to deliver the magic of Christmas in innovative and exciting ways where everyone can enjoy taking photos and have an AR immersive experience.
The magic begins when mallgoers scan the QR code around the area using Facebook or Instagram camera and point the mobile phone to the AR Marker to reveal the photo effects.
Meet and take photos with Santa Claus at his AR garden, pose with starry skies and colorful butterflies as background at the Starry Skies station, level up your selfie game with the flower crown filter in the Blissful Bloom station, bond with songbirds at the Magnificent Melodies station, and witness virtual flowers bloom in your photos or videos with friends and family.
Enjoy a truly magical holiday—the AR way at SM Megamall!