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Manila Bulletin devider devider Investing in gold made easy

Investing in gold made easy

Published Nov 14, 2021 09:11 am

Gold enthusiasts and budding collectors will get the chance to purchase jewelry items at more affordable prices this November 15 to 20 as Cebuana Lhuillier, together with Cebuana Lhuillier Jewelry Premium, and Just Jewels, stages this year’s Gold Rush Sale.

Cebuana Lhuillier's Gold Rush Sale

Get five percent off on all items from Cebuana Lhuillier branches and up to 30% off on its premium line and Just Jewels, as well as on eCommerce platforms like Lazada, Zalora, and Shoppee. The sale includes jewelries offered in all of Cebuana Lhuillier’s 2,600 branches, as well as in selected Just Jewels and Cebuana Lhuillier Jewelry Premium outlets located in SM and Ayala Malls nationwide. You can also buy online through Cebuana FB Live Selling and cebuanalhuillierjewelry.com.

The upcoming sale is a good opportunity to start building a solid jewelry investment. With the easing of quarantine restrictions and with impeding bonuses coming this Holiday season, customers are expected to splurge on buying presents for their selves and their loved ones. While others will gravitate towards purchasing luxury items, the best kind of investment is one that does not depreciate in value, like gold jewelry.

“There is always a misconception that investing in jewelry is expensive and reserved only for the privileged. The truth is that there are many ways to build a collection—coming from trusted sources like jewelry shops, pawnshops, and with the advent of digital selling, even in online stores; and with a range of prices depending on your budget. Truth is, there is no better time to start investing in jewelry than today,” shares Cebuana Lhuillier president and CEO Jean Henri Lhuillier.

He adds, “Through the years, the value of gold was always on an upward trend. While it’s trendy to go for the latest gadgets or high-end phones every year; it’s better to invest in jewelry which will serve its owners well especially during times of need.”

Over the years, gold was able to maintain its value in the market. Unlike other investments that are susceptible to inflation, gold and other precious metals perform well even when the economy is bad.

To know more about the latest offers or to know where to get the best deals for the Black Friday Sale, go to the Cebuana Lhuillier, Just Jewels or Cebuana Lhuillier Jewelry Premium Facebook pages.

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