NPC rolls out PH Privacy Trust Mark to boost trust in businesses, offices
The National Privacy Commission (NPC) launched the Philippine Privacy Trust Mark (PPTM) to increase trust and confidence in businesses and public offices.

Privacy Commissioner Raymund E. Liboro said the PPTM offers the highest level of assurance on data privacy compliance and secure cross-border data transfers.
The PPTM also enables consumers “to make informed choices and have greater control of the personal data collected from them,” he added.
“By helping data subjects identify organizations they can entrust their personal data, we are also encouraging consumers to be more data privacy-conscious and to exercise their rights more prudently,” Liboro said in a statement.
He urged all personal information controllers (PICs) and personal information processors (PIPs) to get certified as PTTM is open to all types of organizations.
During the launch, the NPC released the PPTM Certification Scheme guidelines, which outline the requirements and processes to gain certification.
This include the requirements for PICs and PIPs to establish, implement, and continually improve their management systems, in order to be certified.
It explained that the certification process will evaluate an organization’s compliance with the Data Privacy Act through risk management and assess an organization’s capability to ensure data protection.
The guidelines also provide support for cross-border data transfers, reflecting NPC’s intent to align its compliance mechanisms with global practices and standards.
“Certified PICs and PIPs can more easily integrate themselves in global value chains as they gain more clients, customers and business partners with their branding of secure privacy systems,” Liboro said.
While the mark is voluntary and only applicable to management systems, organizations must still ensure that all identified products, services, programs, and projects adhere to the data privacy principles of legitimate purpose, transparency, and balance through the data lifecycle.
The certificates are valid for three years and may be renewed, the NPC said.