Red Ribbon Bakeshop, one of the brands owned by Jollibee Foods Corporation, has opened its first store in the state of Florida, in Pinellas Park, becoming its 34th store in the U.S.
In a statement, the firm said the new store opening is part of the Jollibee Group’s aggressive expansion plan in North America.

While the new store will inherently cater to Tampa Bay’s Filipino American community with its many “taste of home” offerings, it also aims to provide an opportunity for non-Filipino locals to try the sweet and savory baked goods inspired by Filipino flavors and ingredients.
“Red Ribbon’s delicious cakes and pastries are what make holidays, family gatherings, and special occasions feel complete for many of our Filipino customers,” said Red Ribbon Bakeshop North America Business Unit Head Agnes Briones.
She added that, “We love that our delicious treats play a joyful role in bringing people together, and we are excited to bring our unique take on traditional Filipino bakery favorites to Tampa Bay’s close-knit Filipino community, as well as introduce curious newcomers to our delicious offerings.”
While the Pinellas Park location features café-style seating for those who want to enjoy their Red Ribbon bakery treats right on the spot, customers can also enjoy their Red Ribbon baked goods through a variety of ordering options, including to-go, or through online channels.
Founded in the Philippines in 1979, Red Ribbon was fully acquired by Jollibee in 2005. To date, Red Ribbon has over 500 outlets all over the Philippines and more than 30 stores in U.S.