While social media is a powerful tool in establishing a strong online presence, it’s also just one out of the many that you can implement in the digital space. As all roads lead to digital in business and beyond in today’s environment, it is crucial for you to learn and eventually, master other digital marketing tools at your disposal to help promote the online journey of your business.
“For businesses, it’s important that they capture the attention of consumers where they spend most of their time online. That changes depending on the demographic and type of business, and it’s important that you reach them at critical times when they may be looking for the exact thing you are offering,” said Norman Barrientos, Director of Marketing for Southeast Asia, GoDaddy.
As a company that empowers entrepreneurs worldwide offering online tools and sage guidance to create a strong online presence, GoDaddy shares digital marketing methods you can implement to help capture the attention of potential customers.
The Tool: Search Engine Optimization (SEO)
Make your brand Search-ready. Once optimized for search engines such as Google, Yahoo, and Bing, your business website will be categorized and will appear in relevant search results on these sites. This will require you to embed the right keywords within your website to help improve searchability. While big businesses often hire professionals to do this, some tools like GoDaddy’s SEO that’s embedded in its Websites+Marketing, E-Store, and Digital Marketing Suite, has an easy-to-follow walkthrough tool and will give you tips on how to improve your website’s search rankings.
An improved search ranking can also lead to improved organic search result ranking. Translation: when a potential customer is looking up products and services online your business becomes more discoverable to them when your keywords match their search terms.
The Tool: Email Marketing
Sending tailored content to your database of customers remains one of the most effective tools for customer retention. “Well designed and written emails, especially ones that have special offers, often get customers to click on your website link,” said Barrientos.
There are various tools available that help you create marketing emails quickly. GoDaddy’s Email Marketing tool, for example, helps you easily create modern and elegant emails with a drag-and-drop composer, as well as clickable buttons to help further drive engagement with every email sent out.
Existing content can also be optimized, such as turning blog posts into newsletters and sending these to a specific customer list, which you can also create by following simple steps. “Our secured authentication tools help to ensure your database is also protected from spam,” said Barrientos.
The Tool: Website Analytics
Your website performance can help you determine how you can improve it. Knowing the pages where customers spend time on, and what kind of content they respond best to, can help you focus on where to make tweaks to keep customers coming back.
Some tools also have the benefit of artificial intelligence. Like GoDaddy’s Websites+Marketing for example, is equipped with InSight, a smart technology tool that provides metrics and advice on how to improve your online performance.
Whether you are starting out or looking to expand your venture online, GoDaddy has a variety of integrated online tools to address your digital marketing needs and help you stay connected with your customers. To find out more, log on ph.GoDaddy.com.