AllDay debuts at PSE after oversubscribed IPO

AllDay Marts, Inc. will debut Wednesday, Nov. 3, 2021, at the Philippine Stock Exchange under the ticker “ALLDY”, after its very successful P4.5 billion initial public offering.

“We are truly excited to bring the AllDay experience public. We have long believed in the Filipinos deserving a better supermarket experience, one that is at par with the best in the world, and this IPO helps us do just that,” said AllDay Chairman Manuel B. Villar, Jr.

Villar Group of Companies Chairman Manuel B. Villar, Jr.

He noted that, “When we priced the IPO, we did so with a mind to help maximize long-term value for our new institutional and retail investors. The brisk market uptake of our shares validates this price and we are very pleased and grateful for the warm reception that the AllDay IPO was given.”

“This confirms that many share our vision in how to disrupt the supermarket landscape, and that many believe in AllDay’s capability to bring an elevated supermarket experience to more and more Filipinos across the country,” Villar added.

PNB Capital, along with BDO Capital & Investment Corporation and China Bank Capital Corporation acted as the offer’s Joint Lead Underwriters and Joint Bookrunners.

AllDay’s sales from 2018 to 2020 had jumped from P3.0 billion to P7.9 billion, translating to a compounded annual growth rate (CAGR) of 61 percent. Net profit grew almost fourfold to P220 million in 2020, a CAGR of 95 percent during the same period.


For the first half of 2021, the rapid growth was sustained as the company recorded P4.5 billion in sales and P180 million in net profit.

AllDay intends to reach a milestone of 100 stores by 2026, leveraging its synergistic relationship with the country’s leading homebuilder, Vista Land. To date, AllDay has so far covered only 25 out of the 147 cities and municipalities where Vista Land is present.

Part of the proceeds from the IPO will be directly used by AllDay for the rollout of its new stores. From incorporation in December 2016, the company has rolled out 33 stores to date.

To sustain its rapid growth, AllDay maintains a strategy that prizes innovation. In addition to a premium in-store aesthetic, innovative customer solutions and the vast array of international goods that it offers, the chain was the first to introduce the self-checkout kiosks to improve health and safety protocols.

AllDay also launched its Personal Shopper Service which allows customers to simply send their orders through dedicated hotlines for fulfillment and delivery direct to their homes.

In doing so, AllDay was credited by Euromonitor International as a pioneer in implementing shopper programs that answered customer needs during the height of the pandemic.

AllHome Vice Chairman Camille Villar

“We are truly excited to bring the AllDay Supermarket experience public. With premiumization happening all over the world, including the Phillipines, we believe that we are the local player that is best equipped to meet this challenge head on,” said AllDay Vice Chairman Camille Villar.

She added that, “This market shift to more premium experiences and selections is something we saw in our benchmarking trips in the region, as well as in the US. In this regard, we believe AllDay is well-prepared.”

“We have already established an elevated in-store and online customer experience and we want to ensure that we remain consistent in the experience we offer, and we believe that this will resonate strongly with a growing Filipino preference for an elevated supermarket experience,” she said.