From modelling to acting, Korean actor Hwang In Youp has captured many hearts and fans. With K-drama shows that launched almost simultaneously, "Freshman" (2019), "The Tale of Nokdu" (2019), "18 Again" (2020), his latest "True Beauty" in 2020 is what caught the attention of BYS Cosmetics team.
"This story is something that strikes a chord with our 2021 campaign, Uncover Beauty," says iFace general manager Angie Goyena. The story's leading lady loves using makeup, and Hwang In Youp falls in love with the lead character.
“Signing on Hwang In Youp as our endorser is a statement about our stubborn assumptions concerning gender and beauty. This is an opportunity for us to smash stereotypes and shift away from standards, as well as be that voice to help shape the way we see beauty," Goyena explains.
Along with the introduction of their latest endorser comes the Skin by BYS Minis. It's comes in more affordable and travel-sized packaging. A set comes with extra gentle milk jelly cleanser, extra hydrating balancing toner, extra glow brightening serum, extra glow face cream, extra brightening eye cream, and extra effortless pore perfecting sunblock. Though recently launched, the serum, face cream, and eye cream have been improved with BlueResisterWE that protects the skin from high-energy blue light emitted exposure from screens that cause premature ageing.
This starter kit deep cleanses and works on dryness, irritation, dull and uneven skin tone, improves elasticity, and fights free radicals associated to ageing. Priced at P1,799, this set of six products also comes with two limited-edition Hwang In Youp photo cards for all the fans to collect.