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Manila Bulletin devider Business devider WalterMart expands physical, digital presence

WalterMart expands physical, digital presence

Published Oct 10, 2021 07:00 pm

WalterMart, SM Retail’s Luzon-based supermarket chain, continues to expand with the opening of news stores was well as by strengthening its digital presence.

The retail chain announced the opening two more new stores in CALABARZON (Cavite, Laguna, Batangas, Rizal and Quezon). It recently opened its 41st store in Antipolo, Rizal and will soon open another in Bacoor, Cavite by the end of October.

Wally, WalterMart’s brand character opens the supermarket chain’s 41st store in Antipolo.

WalterMart also recently reopened its legacy 7,000 square meter branch in E. Rodriguez Sr. Ave., Quezon City this year, bringing back the nostalgia yet with a modern feel to the New Manila neighborhoods.

This site is exactly where WalterMart started almost 30 years ago. Built in 1992 as a small community supermarket in E-Rodriguez, WalterMart started to provide Filipino families a convenient and complete shopping experience.

“We aim to bring our stores closer to serve neighborhoods with our signature service excellence as people still look for trusted, convenient and safe ways to shop especially during these times,” WalterMart President Jennilyn Uy said.

WalterMart brings service closer to neighborhoods.

WalterMart extends this service excellence not just to its shoppers but to all the communities where they are.

Aside from physically expanding stores, WalterMart is taking a step forward towards a stronger digital presence by growing its online grocery format through www.waltermartdelivery.com.ph.

In September, it launched #14388 or the CallMeWally service—WalterMart’s “same day pabili (to buy) and delivery” service where people can dial in and call #14388 to order from WalterMart Supermarket & Department Store.

Customers may pay via flexible payment options such as cash on delivery or pick up, GCash, Paymaya, or BDO Pay. No shopping fee and no minimum order is required.

This takes inspiration from The SM Store’s Call to Deliver that uses Call/Text personalized shopping blended with pick-up or delivery services to suit the customers’ preferences.

To date, 23 WalterMart stores in Metro Manila, Rizal, Cavite, Laguna, Batangas, Bulacan and Nueva Ecija are dedicated to this service with plans of rolling out to more stores in the near future.

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