Warner Music Philippines launches Global Pinoy Music


Kelley Mangahas

WARNER Music Philippines (WMP) officially launched GLOPM or Global Pinoy Music, a collaborative movement that strengthens its global effort to promote Filipino music.

The campaign aims to showcase Pinoy musicians through borderless platforms while creating opportunities for
them to team up with other artists around the world.

 
WMP is pairing domestic talent with Filipino producers and/or Fil-Global artists through GLOPM. The initiative aims to be a leading source of original and diverse Filipino music, with tracks that reflect the culture and shared experiences of every Filipino. With this, WMP makes it possible for domestic and international musicians to learn from each other, as well as create music that will resonate with Pinoys across the globe.

  
WMP A&R Manager Kelley Mangahas explains that GLOPM is an initiative to provide more opportunities for Filipino artists’ music to be heard while also assisting them in elevating their sound. “GLOPM aspires to make Filipino artists be felt, seen, and heard on the world stage,” says Mangahas. “WMP will be utilizing its resources as a record label and leveraging global expertise and knowledge in music production into the Philippines.”


WMP Managing Director Sarah Ismail says that she is elated to showcase Filipino talent to the global community, “We are very proud to launch GLOPM as a movement that amplifies and elevates Filipino talent to the global community. I believe in the immense talent of Filipino artists, and GLOPM is the perfect platform for us to do just that. They deserve global recognition.”

Sarah Ismail


GLOPM has launched its first set of releases. Indie-pop duo Leanne & Naara collaborated with internationally acclaimed producer August Rigo, who is known for his work with Justin Bieber, Chris Brown, Sean Kingston, and BTS among many others, for the single titled “Anticipation.”


“We’re always open to working with different producers, but I guess the excitement reeled in when we found out that August also has Filipino blood. He’s got some really big names that he’s worked with under his belt, but the funny thing is it never felt like it at all. He’s a straight-up cool guy, and very easy to talk to. Off the bat, we understood that he does it for the love and that passion together with our openness made the process easy,” says Leanne.


“It is such a privilege to work with such a talented and hands-on producer like August. Brian Lotho, our debut album producer, has also worked with him before. We are very familiar with his excellent work with Justin Bieber, Chris Brown, BTS, and many other amazing artists,” Naara adds.


“Leanne & Naara have really great voices, which is what I look for first in an artist. Deeper than, that I heard
progression and forward movement in listening to their previous projects, which I really loved. I wanted to
be a part of their evolution because I loved where they were going with the direction of their music,” says
Rigo.

“Working with Leanne & Narra had no hurdles at all. They sent me a couple of songs, and they were all dope, but I heard a vision for ‘Anticipation’ immediately. I sent them voice notes of me fiddling with the chords to show them the musical direction, and they loved it, so I went ahead and did some rough production. After I got their awesome vocals back, I hit up my boy Ricky Tillo from Lady Gaga’s band to lay down some guitars, which really rounded out the track and made the sonic complete. Now here we are.”

Alexander Lim


“We feel honored to work with Xerxes who’s been in the industry for quite a while, plus he’s someone who worked with a lot of great artists. We thought of how big of an opportunity that is, and we were looking forward to working with him when our A&R first introduced us to him,” says reon. “When we first met Xerxes, we were kind of intimidated because he’s a foreigner, and being this multi-platinum producer, we thought that maybe he’s going to come off strict and intimidating. But when we got to know, it turns out that he’s a really fun, humble, and goofy guy. Not just that, he’s also very open-minded and very careful in improving our sound. He made our song so much better. 10x better, to be exact.”


Xerxes is equally raving about reon, “They gave me a pure and contemporary indie-pop vibe. They have
such great voices combined with inspiring lyrics and melodies. Mega talents. We went effortlessly through
the song. The aesthetic state of ‘Back To The Times’ gave me so much inspiration. I just needed to enhance
the beautiful essence of the demo.”


“Good Old Days” by Quest is recorded with award-winning production duo Kuya Productions, who gained
massive mainstream popularity with collaborations with Christina Aguilera, Jesse McCartney, Alessia Cara, and Jordin Sparks, to name a few.


“Good Old Days” reveals bittersweet truths about living--or surviving--in the "new normal." Quest makes
sure that we're both looking at the world by also looking inward—reveling in nostalgia, embracing the
present, and still looking forward to the future. When asked what the song has taught him in terms of
putting himself in that nostalgic headspace, Quest states, "That you can take that good feeling you had in
the past and find it again in the future. Or better yet, create it. I truly believe life will only get better, and it's
always up to us and how we respond to our every day. Life will always be filled with good and bad
moments, people, opportunities. I guess I have learned to magnify the good and learn from the bad. The
moment I embraced my life with all my strengths and weaknesses, that’s when I've learned to celebrate
every moment given to me. I maximize what I currently have. Stay grateful in the now. But also aim to grow
and succeed along the way.”


Warner Music Philippines also welcomes Catriona Gray as the newest addition to the GLOPM roster who
wrote a song titled “Love Language” which is recorded in collaboration with prominent Australian
producer Cabu.


“This is a new chapter in my life as an artist, and I am honored to be a part of Warner Music Philippines’
GLOPM initiative as this movement features the aspirational talent of Filipinos in the field of music. ‘Love
Language’ is my first foray into songwriting, and it felt like such a perfect collaboration to work with Cabu for
this single,” says Catriona.