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Manila Bulletin devider Drive devider Kia PH: Expect two new models, enhanced service in 2021

Kia PH: Expect two new models, enhanced service in 2021

Published Jan 29, 2021 09:13 am

Plans also include new dealerships and perhaps a new K-pop partnership

Written by Eric Tipan

As the brand introduced a new slogan early this year, Kia Philippines used its ‘power to surprise’ and revealed big plans to drive them to their two main goals in 2021, double market share and triple-digit sales growth.

On top of the list is what’ll excite customers the most, the launch of two new vehicles this year. No clue was given as to what will be ‘unboxed’ but expect these models to complement the company’s three best-sellers – the Soluto (subcompact sedan), the K2500 (commercial truck), and the Stonic (crossover). And while the Holidays may be over, if you’re good (as in very, very good), there’s even a chance Kia PH brings in two more all-new units.

To reach more customers, plans are also underway to strengthen the brand’s services and presence online. That way, you’ll never have to leave your home to window shop (or buy) your next Kia.

But if you’re the type who goes out to see and feel the vehicles before a purchase, get excited because dealer expansion is on the docket and five more are set to open this year to add to Kia’s 40-dealer network (12 in Metro Manila, 16 in Luzon, 9 in the Visayas, and 8 in Mindanao).

Current vehicle owners will love this bit. To improve parts accessibility nationwide, Kia has partnered with a reputable logistics company for direct delivery to make sure it is at the dealership within seven days; skills training and certification for all dealer frontline workers; and a remote diagnosis system to improve lead time and quality of service.

Of course, each Kia vehicle comes with a ‘Promise to Care.’ This program gives customers a worry-free experience with a five-year warranty or 160,000 kilometers, whichever comes first (the K2500 comes with a three-year or 110,000 km-warranty), and free 24/7 Roadside Assistance for the first five years.

2021 will also the time for ‘My Year, My Kia.’ This is a series of activities and events aimed at changing the way Filipinos look at their Kias by showing people that there is more value to these vehicles than being just plain modes of transportation.

Last but definitely not the least, a new partnership with a K-pop artist may be in the works so if you love ‘body rolls’ and know what ‘omo’ means, you’ll want to watch this space or check out Kia PH channels for more details.

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kia Ayala Corp.
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