PH property developer spearheads global housing fair

Published September 16, 2021, 6:02 PM

by Bernie Cahiles-Magkilat

BRIA Homes, a subsidiary of Golden MV Holdings, Inc., is taking the lead and participating in the International Housing Fiesta Filipinas (IHFF), the largest international online real estate trade show, to reach more overseas Filipino workers (OFWs) buyers.

Bria Logo

The IHFF is being organized by the National Real Estate Association, Inc. (NREA) in partnership with the Department of Human Settlements and Urban Development (DHSUD).

Red Rosales, president of BRIA Homes and co-chairman of the IHFF, said BRIA Homes has signed up as a major sponsor of the housing fair to be held from September 22 to 24, 2021.

“Our participation will enable Filipino property seekers anywhere in the world to view the trade exhibits and displays on offer 24/7 during the three-day event. The global exposure is expected to endow IHFF and its participants with tremendous opportunities to do business without the din and distractions of a physical trade show,” said Rosales in a statement.

As one of the IHFF’s major sponsors, BRIA Homes will showcase its much-vaunted products and services, mainly its affordable house and lots and vertical villages in more than fifty residential developments nationwide, granting access to both domestic and global prospects for 72 straight hours. Prospective homebuyers may also interact with company representatives through video and calls from the comfort of their homes or workplaces, he said.

Rosales explained that BRIA is set to boost its online presence to better serve the needs of Overseas Filipino Workers, considered a major driving force in the flourishing Philippine property market.

With intermittent outbreaks of Covid-19 here and abroad, travel restrictions have been hampering OFWs’ plans to fly home and take a break, he noted..

“OFWs and other interested parties can simply use the IHFF’s state-of-the-art digital interface in order to learn more about BRIA Homes’ outstanding features vis-à-vis its affordability. During the online trade show, these potential homeowners can choose the BRIA house models that suit their requirements; get a sense of BRIA’s safe, serene, and secure communities; and check out its recreational facilities such as covered courts, playgrounds, and multi-purpose halls,” he said.

Rosales is optimistic about reaping business opportunities in the upcoming online trade show saying the IHFF is an excellent way to reach out—in real time—to potential home buyers all across the globe.

 
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