Cebuana Lhuillier partners with Western Union to bring Digital Money Transfer Services in PH

Published September 13, 2021, 8:39 AM

by Jonathan Castillo

WU x eCeb Launch

Western Union and Cebuana Lhuillier announced the launch of digital money transfers to enable customers to receive and send money transfers via the eCebuana (or eCeb) mobile app with an embedded micro-savings account.

Receivers in the Philippines have the choice to direct a Western Union international money transfer directly into the eCebuna app (available for iOS and Android) 24/7, as an alternative to retail pick-up. The opportunity to send money locally or globally will roll out early next year. This service expansion follows the recent launch of Western Union services enabling customers to send and receive money at over 2,500 Cebuana Lhuillier locations in the Philippines.

“Cebuana Lhuillier has always been committed to providing the best and most convenient option to our clients. With this latest development, made possible with the support of Western Union, Cebuana Lhuillier micro savings account holders will now have the option to receive their remittance directly to their eCebuana app at the safety and comfort of their own homes; and use them towards their other financial transactions available within the app,” Philippe Andre Lhuillier, Cebuana Lhuillier Senior Executive Vice President, shared.

“This thrust towards mobility and accessibility remains part of the company’s push towards digital transformation, as Cebuana Lhuillier continues to maintain our stride as a “tech-brick” company and the leader in its industry—both in network reach and through our many tech innovations. This is just one of the many innovations being developed by the company, still in line with our commitment of bringing financial inclusion to every Filipino,” adds Jean Henri Lhuillier, Cebuana Lhuillier President and CEO.

“Facilitating convenient access for customers is of utmost importance for Western Union,” said Jeffrey Navarro, Head of Network, Philippines, Malaysia, Brunei & Indochina, Western Union. “Through this partnership, we are bringing new and innovative ways to receive and send money across the Philippines. We are excited to expand our suite of services with Cebuana Lhuillier, offering exceptional coverage and proximity, serving both online and offline while giving customers peace of mind with reliable and regulated access to money transfer services.”

Customer Guidance

Recipients can now opt to receive their remittances through eCebuana app in just three easy steps: eCebuana users simply need to select receive money service, choose Western Union, and input the MTCN. After submitting the required information and successfully inputting the OTP provided through SMS, Western Union remittance will automatically be credited to their micro savings account.

With a Micro Savings account, customers can pay cashless using their 24K Debit card at any of the accredited retail stores or withdraw funds from 21,000 ATMs nationwide. They can also opt to use the funds for various in-app services, including bills payment, load purchases, and direct remittances to other Micro Savings accounts, to a Cebuana Lhuillier branch, or any other bank account.