What baby skincare lesson did Anne Curtis learn?
And it's alarming!
Remember when we were kids and we slipped and fall? Our elders would say, "Malayo siya sa buto," meaning the wound (if ever there is) is far from the skeletal bones. This was how "chill" our ancestors were, but did you know that there is such a thing as skin microdamage?
At the virtual launch of the upgraded Milk+Rice formula by Johnson's, Anne Curtis shared to select media how she was surprised to find out about skin microdamage. Dr. Marvi Dizon was at the event and she explains, "Skin microdamage means that there is an effect on babies’ skin coming from impact or friction, even if we don’t visibly see the damage on their skin. As the term suggests, this is more evident when we look closely on a tissue level or under a special microscope. This can differ for every baby. For some, this can look like red patches on their knees or elbows because of crawling. Some babies also experience this as having flaky and dry skin from the lack of moisturization. There are also other cases that manifest irritation through rashes.”
Now, that's a lot to to get stressed about, especially when your children are still babies and toddlers. Imagine what a little bump or brush could do to our baby's skin. And this led Johnson's to upgrade their Milk+Rice formula. CARE APAC Robert Kwon, who was also at the event, shares that this "new" product has 100 percent more milk proteins. These double-up ingredient nourishes skin with real rice extracts that also protects, which can help combat skin microdamage.
This baby care brand has always come up with a duo of bath and lotion products per variant. And when you use the two together, it delivers a gentle layer of protection on your baby's skin, especially against microdamage. How can one tell if microdamage exists? When there is dryness caused by redness and irritation. So let the kids have fun and don't stressed out too much—just remember to always apply the necessary protection that can put your mind at ease.
Coincidentally, The Johnsons's Milk+Rice Powerville was also launched that day. It's a website where moms—and their precious ones—can virtually explore the power of this upgraded variant. Senior marketing manager adds, "Our team was excited to open the gates to JOHNSON’S® Milk+Rice Powerville. We wanted the brand to adapt to how events are done these days to still reach our audiences who are mostly staying at home.”
Even Anne was excited, “I couldn’t be happier when I learned that I would be taking part in my JOHNSON’S® family’s first virtual event of its kind. I hope that all my fellow moms were able to know more about how they can
best take care of their little ones and, of course, had fun.”