K-pop superstars BTS’ hit track “Butter” reclaimed the No. 1 spot on the Sept. 11-dated Billboard Hot 100 to record its 10th week on top the chart.
According to Billboard, the rise of “Butter” to the top spot followed the release of the remix “Butter (feat. Megan Thee Stallion),” which came out last Aug. 27.
“Butter” dislodged The Kid Laroi and Justin Bieber’s “Stay,” which has topped the Hot 100 chart in the last four weeks.
The Hot 100 chart is based on US streaming (official audio and official video), radio airplay and sales.
Billboard reported that for the Sept. 11-dated Hot 100 chart, “Butter” garnered 12.2 million radio airplay audience impressions, 10.7 million US streams (an increase of 110 percent) and sales of 143,000 downloads (an increase of 108 percent) as of Sept. 2 based on MRC Data.
"’Butter’ becomes the 40th single in the Hot 100's 63-year history to spend 10 or more weeks at No. 1. It's the first since Roddy Ricch's ‘The Box’ logged 11 weeks on top in January-March 2020,” according to Billboard.
Billboard explained that despite BTS and Megan Thee Stallion’s “Butter” remix version, “the song continues to be credited solely to BTS on the Hot 100 and Digital Song Sales, as total activity for the original and other mixes solely by the group outpaced that of the new remix in overall metrics, including sales, during the tracking week; Megan Thee Stallion is credited this week on Streaming Songs, as her remix was the song's most dominant version in streaming for the week.”
This is the 15th straight week since June 5 that BTS stayed in the top 10 of the Hot 100 chart. In addition, “Butter” topped the Billboard Digital Song Sales chart for 14th week.
BTS’ rise on top of Hot 100 again comes after Billboard published a scathing and derogatory article against BTS, their agency HYBE and BTS ARMYs last Aug. 26, accusing them of manipulating the charts.
RM belied the accusation, saying, “But if there is a conversation inside Billboard about what being No. 1 should represent, then it’s up to them to change the rules and make streaming weigh more on the ranking. Slamming us or our fans for getting to No. 1 with physical sales and downloads, I don’t know if that’s right … It just feels like we’re easy targets because we’re a boy band, a K-pop act, and we have this high fan loyalty.”