AllDay Supermarket launches 'dark store' concept

Published August 30, 2021, 3:58 PM

by James A. Loyola

AllDay Supermarket, currently the fastest growing supermarket operator in the Philippines, has recently launched its “dark store” concept as it continues to banner a global standard in the local supermarket industry.

“Dark stores” are standalone facilities optimized for e-commerce that acts as last-mile fulfillment centers for the firm’s online shopping platform


This is in addition to AllDay’s use of its 33 physical stores in 25 cities and municipalities across the Philippines as last-mile fulfillment centers—thereby expanding each stores’ natural catchment area.

“Dark stores” function as dedicated distribution outlets that cater exclusively to online shoppers served by last-mile delivery providers (including the Villar group’s GetAll), effectively expanding the geographic coverage of AllDay Supermarket while keeping operating cost to a minimum.

AllValue Chairman Manuel B. Villar, Jr.

“AllDay has always been proud to hold itself to a global standard in our thrust to compete in the local supermarket landscape,” said Manuel B. Villar Jr., Chairman of AllValue, AllDay’s parent company.

He added that, “We have always believed that the Filipino deserves to be able to access a global standard of grocery shopping experience, and we believe that by remaining committed to a higher standard, AllDay will continue to enrich this experience for each and every customer.”

By providing Filipino consumers an elevated, modern grocery shopping experience built on a foundation of premium in-store journey and innovative consumer solutions, AllDay has established itself as a leading player in the mid-premium supermarket segment.

Combining an elevated in-store customer experience through store aesthetics, comfort, accessibility and convenience and online integration, AllDay is able to capture discerning shoppers who put a premium on their overall shopping experience.

Digital innovation is at the heart of the AllDay store experience. In its thrust to remain on the cutting edge of the grocery industry, AllDay closely monitors global trends and practices that will have the most impact on the local industry.

The chain was the first to introduce the self-checkout kiosks to improve health and safety protocols and allow customers to observe social distancing measures within the store.

AllDay Personal Shopper Service

AllDay also launched its Personal Shopper Service which allows its customers to simply send their orders through dedicated hotlines for fulfillment and delivery direct to their homes.

In doing so, AllDay was credited by Euromonitor International as a market leader in implementing shopper programs that answered customer needs during the height of the pandemic.

To complement these in-store innovations, AllDay operates its own, best-in-class e-commerce platform through The site provides a responsive, secure, and fast online shopping experience.

Gearing towards the continuation of the growth of users for online groceries, this platform was recently migrated to a progressive web application (PWA) format which allows for improved functionality and usability for customers who do their shopping either on desktop computers, mobile phones, or tablets.

AllValue President Camille Villar

“AllDay will always remain focused on innovating to bring transformation to the local supermarket landscape,” said AllValue President Camille Villa.

She added that, “We recognize the importance of digital transformation, and this remains very high on our 2021 business priorities. We have already established an elevated in-store customer experience for the brand. Now, we want to ensure that the same cutting-edge experience translates to our online grocery shopping.”