Blackpink's Lisa and Hollywood actress Zendaya star Bulgari's 'B.Zero1' campaign

Published August 23, 2021, 1:01 PM

by John Legaspi

An icon of class and luxury, Bulgari has made a name for itself through the years with its creations made of a myriad of precious stones and its classic Serpenti design. But this time, the Italian luxury brand is stripping its multicolored aesthetic and channels a more streamlined vibe for its “B.Zero1” collection.

Paying homage to architectural splendor of the Colosseum in Rome, the fine jewelry line centers on industrial design. It highlights the house’s mastery of molding a variety of gold and giving them Art Deco-like geometric designs. For sparkle, the pieces are studded with 7.20 carats worth of diamonds.

Pieces from “B.Zero1” collection

Bringing in an added dose of charm and edginess are the house’s ambassadors Hollywood star Zendaya and K-Pop sensation Lisa Manoban of Blackpink. The two are shot and directed by photographer Txema Yeste for the line’s spellbinding campaign.

Bulgari ambassadors Zendaya and Lisa

Defined as the ultimate expression of independence, the “B.Zero1” was first introduced in 1999 and was reimagined by sculptor Anish Kapoor and architect Zaha Hadid in the 2010s.

See the full collection here.